The launch of Tata Nano at the Geneva Motor Show attracted a lot of interest. The car was regarded as the star of the show by many of the top brasses of the global automobile market. People like David Richards, CEO of Aston Martin and Fiat's boss Luca de Montezemolo congratulated Tata Motors for their marvelous effort to bring out such a beautiful thing. As of now, the Tata Nano is expected to successfully transform not only the automobile market in India but also the global automobile market.
The introduction of the Tata Nano in the Geneva Motor Show, generated much interest among the automobile industry players and media as well. This would be fruitful for the company when the car is launched into the European Automobile Market. Though the company has not yet planned an entry in the European market it desires that it would introduce the top variant of the Nano to Europe in the future.
The Tata Nano would be launched in the European market with some modifications under the hood in compliance with the specifications pertaining to the small car segment in Europe or the individual countries but the external features would continue to remain the same. This would take place only after the company has established the product in the Indian automobile market. Tata Motors expects that the demand for the Nano would be high and it would try to supply to cater the demand. The company has also planned that if the production of the company is not able meet up with the demand in the home and the global markets, it would go for outsourcing licenced production to different national or international companies.
Tata Motors feels that the Nano would also find a booming market in the South and Central American countries, where the demand for small automobiles are high, but the company is waiting for a launch in this automobile market before planning out the format of business they are going to perform in these areas.
Tata Motors wishes the use of satellite manufacturing units for low cost production and follow the distribution of Nano by the existing distribution system of the company. The cost of the car would be an important factor. The company would offer price, which was never offered to the public before, not only in the India, but also less in compliance to European standards.
The automobile market in India is facing tremendous odds with the lack of required capital, rise in the price of inputs, and high rates of interest. The only positive sign was the recent 4% cut in excise duty, which would help the company to offer the Nano at the Rs.1 lakh price range.
