Business Opportunity in India 2012

India has always been in the limelight in terms of the business opportunities available. The India business opportunity is huge in possibly every sector - financial services, telecom, IT, automobiles, media, real estate and alike. India is still considered to be one of the most enviable destinations for doing business. Presently it is counted among those nations which has been least affected by the global recession – thus it clearly proves that India’s business potential is huge. India's extensive band of engineers, scientists, technicians, managers and skilled manpower are among the best in the world.

One who wishes to explore the business opportunity in India wouldn’t only look at the theoretical aspect of exploring the potential but also try to excavate the potential in the right manner.

India Business Opportunity in 2012



The Indian business market is large and bubbling with newer opportunities. Increased purchasing power and consumerism is what drives the business scenario in India. Thus, there is an opportunity for competitive advantage (low cost sourcing of products and services). It has been observed that investments in India have been capable of yielding lucrative returns and thus companies have started to capture the domestic market business opportunities. The large talent pool of India also offers extensive opportunities to the Multi National corporations (MNCs).

To explore the opportunities extensively, MNCs need to build up strategic partnerships with the Indian industry. Both can really compliment each other if they bring in their global best practices for solving the domestic business problems. Due to this, there would also be free movement of capital and business and therefore better business innovation from human resources.

Steps to explore Indian business opportunities -

  1. For a successful business environment in India, the MNCs should first keep India as a key focus
  2. After that, they should devise bold, long term targets
  3. The entire decision-making process should be extensive
  4. Integrate localization with globalization
  5. Set up standards to meet market challenges
  6. Practice best HR practices and maintain strong relationship with stakeholders
  7. The business opportunities in India should be leveraged beyond the product market
  8. Build up India-specific business models pertaining to product, value, pricing
The India business opportunity is getting quite exciting and innovative with the passing of every year. People are infusing new opportunities such that international investments might flow into the country. There are a lot of business ideas for entrepreneurs who are interested to set up business in India through Internet ventures, outsourcing technology, e-commerce opportunities, and software development opportunities.

India has a huge market with the middle class group driving the consumerism. This is indeed a good base for the overall business development of India. The vast reservoir of knowledge workers should be optimized in a manner that it attracts global companies for doing business in India. All the factors that have helped create the India business opportunity, surely assures a promising future.