Top Mattress Brands in India

As per a recently published report on the world mattress industry, the Indian mattress industry has seen an average yearly growth ranging between 10 and 15 percent between 2002 and 2011. According to the same report, the top country in this regard is China, followed by Russia, Australia, Czech Republic, Brazil, Poland, and Austria.

Top Mattress Brands in India



Kurl-on



Kurl-on mattresses are made from the best materials and use the newest technology to make sure that the customers have a nice experience. It offers four types of mattresses:
  • Foam
  • Spring
  • Rubberized coir
  • Therapeutic

Sleepwell



Sleepwell is one of the top providers of sleep support products in India. It is the chief brand of the Sheela Group and has ISO 9001 certification as well. The company focuses on making the use of the very best and latest in global technology and creating products as per the demands of the consumers.

Rubco



Rubco mattresses are produced by Rubberized Coir Mattress Division of the Kerala State Rubber Co-operative Limited. It offers seven types of coir mattresses that serve the purposes of various types of users. The range includes the conventional mattresses, high end and luxurious ones, and the special orthopedic products. The size and thickness depends on the purpose for which the mattress is being used.

Following are the various products of Rubco:
  • Dosth
  • Yathri
  • Safal
  • Heal
  • Heaven
  • Relief
  • Hi-Tech

Tempur-Pedic

The mattresses from Tempur-Pedic, a US based company, are made from materials that change according to the shape of the users. These also bring down the amount of motion transfer between two people using them. These are offered with limited warranties of 25 years and trial periods of 90 days.

These come in four ranges:
  • TEMPUR-Cloud Collection
  • TEMPUR-Contour Collection
  • TEMPUR-Weightless Collection
  • TEMPUR-Simplicity Collection

Dunlopillo

The mattresses of Dunlopillo act according to the body contours of the person who is sleeping and this makes sure that he or she has a good and refreshing sleep. They come in 4 major ranges:
  • TempSmart
  • Classic
  • Harmonize
  • Fusion

MM Foam

Founded during 1957 MM Foam is a leading name in the world of sleeping products. It offers four types of mattresses that are capable of catering to the requirements of different kinds of people:
  • Pincore mattresses
  • Spring mattresses
  • Dual mattresses
  • Coir mattresses
Its mattresses are available in several ranges such as the following:
  • Spring fresh range
  • Flexi coir range
  • Premium range
  • Back support range
  • Flexi puf range

Duroflex

Duroflex uses the Full Prone Support system to make sure its customers enjoy a refreshing sleep every day and stay healthy. Its mattresses come in various ranges such as:
  • Rubberized coir mattress
  • Luxury mattress
  • Spring mattress
  • Puf mattress
Sleepzone

Sleepzone is owned by Real Innerspring Technologies Private Limited, which is among the top spring mattress manufacturers in India. The brand offers both non spring and spring mattresses and has been in the business for more than a decade. Its products are available for both home and hotels, in India and outside the country.

It offers a wide range of products such as the following:
  • Europedic Organic Latex Mattress
  • Sleepzone Spring Mattress
  • Galaxy Bonnell Pro Spring Mattress
  • Sleepzone Pocket Mattress
  • Europedic Memory Foam Mattress
King Koil

King Koil mattresses are marketed in India by King Koil Sleep Systems (Private) Limited (KKSS), which itself is a sister concern of Dubai Furniture Manufacturing Co., LLC, which is held by the famed ARENCO Group. Over the years, the company has associated with chiropractic doctors and this has helped it produce some of the best sleep support systems suited to handle spinal issues.

Its products come in 4 major categories:
  • Spine Support Collection
  • Perfect Solutions
  • Perfect Contour
  • Natural Response
Restonic

Restonic mattresses come in two major collections – ComfortCare Collection and HealthRest Collection. The company believes that it is the right of people to have a good night’s sleep and as such creates every product with better materials and with greater focus on various nuances.

Following are some other mattress brands available in India:
  • Centuary
  • Fibroflex
  • Magniflex
  • Cello
  • Dupont

India Mattress Industry- Current Scenario



Godrej is looking to increase its share by 100 percent as far as the organized market for mattresses is concerned. The mattress segment is a critical component of the Godrej Interio Group and was introduced during 2007.

Someshwar Prasad, the Product Head of the Mattress division, states that the company is aiming to take up its market share to 10 percent by the end of 2012 with regards to the organized sector.

It is estimated that the organized market for mattresses in India is worth approximately INR 1500 crore and there are 3 major companies in this regard. The company is looking to come up with a greater number of stores, which will help to increase their retail footprints and help them realize their ambition.

Prasad has stated that by the end of 2012 the company is looking to go up from 100 to 1500 retailers. It is also supposed to start 35 sleep studios, 4 of which will be located in Chandigarh. The total number of such studios to be opened in northern India is expected to be 12.

He has also introduced three new types of mattresses referred to as Reborn, Sleepmate, and CalmCruizer. It is expected that these will help in bolstering sales in the days to come.

Spuhl AG, a firm based in Switzerland, opened its first international store at Hyderabad during February 2012. It is owned by Leggett & Plat Inc, which is based in the US. Leggett & Plat Inc is a maker of machines that are used to produce spring units that are employed in mattresses and upholstery and operates on a global scale.

At present spring mattresses comprise less than 5 percent of the total production in the mattresses market in India. However, Spuhl is looking to operate well in the domestic market. Following its opening the company has sold 30 machines approximately, that are each capable of producing 80 springs in a minute. Some of the leading companies in India like Sleepwell and Kurl-on have purchased machines from it.

The Sales Manager, Magnus Baumann, has stated that India is being perceived as a major market. The company is planning to introduce other products such as pocket spring making machines and other spring makers that have even greater capacities. However, the whole process will be done in a phased manner.

The company has entered into an agreement with Veda Marketing, based in Hyderabad, to strengthen its position in the Indian market. MV Ramesh, who works for Veda, has stated that they are looking to sell around 10 units of the spring making machines in 2012-13.

Spuhl sells 200 models of these machines around the world every year and each machine costs approximately INR 1 crore. The company will be emphasizing to reach the smaller companies in India.

The domestic makers of coir mattresses will be aiming to introduce more variety into its sleeping products thanks to increasing prices of latex. They are also facing more competition from the foam based mattress industry.

S Sundaresan, the All India Coir Mattress Manufacturers Association President, was present when the showroom was launched. He states that the Indian coir mattress manufacturers will be looking to come up with coir based spring mattresses that will help them deal with the increasing prices of latex.

As of now the industry is focusing on rubberized coir mattresses where rubber comprises 30 percent of the product. It is also aiming to come up with specialized products like hard mattresses that are to be used in state run hospitals and special mattresses that will be used for people who suffer from problems like back pain.

Last Updated on 12/04/2012