Top Basmati Rice Brands in India

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The top basmati rice brands in India are primarily local companies. However, there are some international companies operating over here as well. As per the Seeds Act 1966, more than ten different types of basmati are grown in India. They may be enumerated as below:

  • Basmati 386
  • Pusa Basmati – 1
  • Basmati 217
  • Pusa Basmati 1121
  • Ranbir Basmati
  • Punjab Basmati – 1
  • Karnal Local or Taraori Basmati
  • Haryana Basmati – 1
  • Basmati 370
  • Kasturi and Mahi Sugandha
  • Type 3 or Dehradooni Basmati
The following regions are the major producers of basmati rice in India:
  • Jammu and Kashmir
  • Delhi
  • Himachal Pradesh
  • Uttarakhand
  • Punjab
  • Western parts of Uttar Pradesh
  • Haryana
  • Rajasthan
In 2011-12 India exported basmati rice worth INR 15,449.61 crores thus making it the biggest global exporter of this product. The aggregate area being used for cultivating basmati rice is approximately 776 thousand hectares.

Haryana presently accounts for almost 60 percent of the area being used for cultivating basmati rice. Karnal district, which is often referred to as the rice bowl of India produces the finest quality of basmati rice. Apart from Karnal, Panipat, Kurukshetra, Kaithal, and Ambala are the major rice growing districts in the northern state.

Punjab and Uttar Pradesh are the next big names when it comes to basmati rice cultivation.

India Basmati Rice Industry Competition



The exporters of basmati rice in India are expected to face a lot of competition from their counterparts in Philippines during 2013.The Philippines is looking to improve its best rice variety so that exports can be started from 2013. At present the Agricultural Department in the Southeast Asian country is making attempts to cultivate the basmati rice.

India, at present, is the biggest exporter of basmati rice in the world. It produces nearly 7.5 million tons and exports approximately 2.5 million tons. Philippines, on the other hand, is fairly self sufficient as far as rice production goes.

Reports state that a 6000 hectare area has been identified in Compostela Valley by the Philippine government. It is being considered perfect for production of basmati rice. It is aiming to target the Middle East as a potential client base. Right now, India is the most prominent exporter of basmati rice to these countries as well as Iran.

Top Basmati Rice Brands in India



Following are the leading basmati rice brands available in India:

Lal Qilla

Lal Qilla basmati rice is a product of S Amar Singh whose business started as a small establishment about 6 decades ago. Since then the company has emerged to become one of the top names in this market. It is also one of the leading rice manufacturing companies in the country. Following are the major brands of the organization in addition to Lal Qilla:
  • Qilla
  • Shahjahan
  • Golden Qilla
  • Amar
  • President
Double Diamond

Double Diamond basmati rice is manufactured by Golden Foods, which is one of the biggest distributors and wholesalers of Indian and Pakistani food and non food products in the Scandinavian region. Apart from rice it also offers other products such as oil, juices, flour, beans, spices, and lentils. Following are its main basmati products apart from Double Diamond:
  • Double Zebra Basmati
  • Kalra Sella Basmati Rice
  • Blue Diamond Sella Basmati
  • Sultan Basmati Rice
  • Kalra Super Kernel Raw Basmati
Hanuman

Hanuman basmati rice is a product of RS Rice Mills that was set up during 1976 at Amritsar, Punjab. After establishing its position in India it has also explored the export option and has been transacting in the following countries:
  • The UK
  • France
  • Netherlands
  • Norway
  • Denmark
  • Germany
  • Belgium
  • Kuwait
In addition to Hanuman, following are its major brands:
  • Double Diamond
  • RST
  • Satkar
Resham

Resham basmati rice is marketed by Parwaz Overseas Private Limited. It deals in both white and brown basmati rice. Apart from basmati, the company exports rice powder or flour and three types of broken rice – short, long, and medium. The other major brands of the company are Sugandha and Sharbati.

Tilda

Tilda, based in the UK, is one of the companies that introduced basmati in the west more than 4 decades back and since then has gained prominence as a global food brand with presence in at least 50 countries such as France, Middle East, Germany, and the US apart from being a preferred brand of British Asians. It primarily deals in dry basmati rice and steamed basmati rice products.

Pari

Pari basmati rice is marketed in India by Pari India, which was earlier referred to as Sachdeva and Sons. The company has been in this business for a minimum of 200 years and has been one of the leading processors, distributors, marketers, and exporters of Indian rice. It has customers in various parts of the world including the following regions:
  • Middle East
  • Africa
  • Europe
  • South East Asia
  • North America
  • Australia
Apart from Pari, it also offers brands such as Royal and Trust and other forms of rice such as the following:
  • Sharbati
  • Matta
  • Long grain
  • Ponni
  • Sona masuri
  • Smoked
  • Idli
Adora

Adora basmati rice is a product of Tilda. It is primarily available in packs of 10 pounds and costs around 14.99 dollars per pack.

Daawat

Daawat basmati rice is a product of LT Foods Limited. The company’s head offices are at Gurgaon and it has approximately 900 workers. In 2011 its net sales amounted to INR 1281 crore. Daawat, the flagship brand was introduced during the 1980s and is presently one of the top names in the industry.

Its products are available in three ranges that may be mentioned as below:
  • Premium Range
  • Food Service
  • Consumer Range
Kohinoor

Kohinoor basmati rice is manufactured and marketed by Kohinoor Foods Limited. Apart from basmati rice, Kohinoor offers ready to eat products, spices, cooking sauces, seasonings, cooking pastes, and frozen food. Its products are available in Europe as well as the following locations:
  • US
  • Japan
  • UK
  • Australia
  • Dubai
  • Singapore
  • Canada
Blue Label and Lal Haveli

Blue Label and Lal Haveli are two of the three brands of basmati rice being manufactured and sold by TriStar Overseas. The organization was incorporated by Lala Kanta Prasad during 1975. Following are its various products:
  • Royal Malai Basmati Rice
  • Sadabahar Basmati Rice
  • Khushbu Basmati Rice
  • Pearl Basmati Rice
  • Manpasand Basmati Rice
  • Punjabi Sella Basmati Rice
Doon

Doon basmati rice is a product of KRBL Limited, which was incorporated during 1889 and in its 120 years of existence it has become one of the leading exporters of basmati rice in the world. It is also regarded as one of the biggest rice millers in the world. In the Doon brand following are the main variants:
  • Basmati rice premium
  • Mini dubar
  • Basmati rice dubar
  • Mogra
  • Basmati rice Tibar
  • Mini Mogra
Following are the other major basmati brands in India:
  • Amira
  • Neesa
  • Dunar
  • Himalayan Crown
  • India Salaam
  • Indian Star
  • Saffola Arise
  • Tirupati
  • Jagat


Last Updated on 11/29/2012