Tea and coffee are the two most common beverages in India. Found in almost every Indian household coffee has become a part of the Indian culture. With the influx of coffee joints like Barista, Starbucks and Café coffee day drinking coffee has also become a style statement. Known as one of the most common hang out drinks today coffee is also enjoyed by school kids and teenagers.
India is responsible for producing only a meager 4% of world coffee output and the industry directly provides employment to about 6 lakh people. In the 11th five year plan the Coffee Board in India has proposed coffee expansion plans in Andhra Pradesh and the northeastern regions in India.
Top Coffee Brands in India
The major players in this segment are:
- Tata Coffee
Nescafe by Nestle India clearly dominates the Indian coffee market. Apart from establishing numerous manufacturing units the company has also gone a step ahead and installed numerous coffee machines in various public places. The company has a record of selling almost 700m cups of hot and cold coffee per day. Enjoying almost a monopoly status in the Indian coffee market, Nescafe accounts for 55% of the market share in the Indian coffee industry.
Among the top coffee brands in India Tata Coffee is one of the largest integrated coffee producing companies in the world. Tata Coffee is involved in every aspect of coffee production right from growing and curing of coffee to the marketing and sales of the product. Tata Coffee owns 19 coffee estates where they grow coffee, located in South India which serve as ideal destinations for the growing and processing of coffee beans.
Another significant coffee brand in India Bru is one of the most sought after brands produced by HUL. Introduced in the year 1969 the brand became the pioneer of instant coffee in India. Positioned as a family coffee brand Bru even managed to push Nescafe to the second position in 2008. Currently among the top coffee brands in India Bru accounts for 49.6% market share of the coffee industry in India.
Last Updated on 20/06/2011