Lipsticks have always been one of the most important cosmetics used by women in India. Lipstick culture is nothing new to India. It easily dates back to almost fifty years. Be it the quintessential Indian bride or the teenage college kid the Indian female always loved wearing lipstick.
The introduction of the lip gloss was precisely targeted for the younger women and the teenager. Women started getting more aware of the shades that suited them, the look that the lip color imparted to their lips and the gloss or shine provided to their lips by the lipstick.
The cosmetic industry has been growing at a steady pace for the last few years. The industry was affected by the economic downturn but managed to pull itself up in 2009. Today the cosmetic industry in India stands at ` 3,000-crore. The cosmetic market in India is categorized into organized and unorganized. Since cosmetics are products used on the skin people do not like to experiment too much with local brands.
According to a survey carried out by AC/Nielson the lipstick market in India is estimated at ` 116 crore. Out of this the organized sector contributes almost 78 crores. The organized sector mostly consists of the Top Lipstick Brands in India. India is home to several domestic and international lipstick brands. The top lipstick brands in India are Revlon, Lakme and Maybelline. These lipstick brands are known for their wide variety of lip colors. Their lipstick collection offers you a plethora of choices. Be it glamorous Metallic lipsticks, the Velvet Matte Lipsticks or the subtle and shimmering lip glosses you are sure to get carried away by the stunning shades and lipstick types.
Lakme which is currently leading the lipstick market in India accounts for a market share of 40 per cent. Revlon which is gaining popularity among the Indian masses stands at 19 per cent followed by Maybelline which is responsible for holding a market share of 14 per cent.
Top Lipstick Brands in India
Last Updated on 20/06/2011