If being fashionable or up to date with fashion has become the order of the day it is not only because of the ladies. Men who were not very dress conscious till a few decades back have suddenly become fashion conscious. Gone are the days of purchasing material and having it stitched from tailors. Today readymade garments have made their way into almost every male wardrobe.
According to a report presented by an apparel manufacturing company currently the Indian men apparel industry is growing at a rapid rate of 14.90% annually. The Indian rural market has played a major role in the boom of the men apparel industry in India. Due to the continuous changing perceptions of the youth regarding clothing in India most of the top retail giants and apparel manufacturers expect India to become one of the major drivers of the men apparel industry globally.
The report has identified that gradual shifting of retail format in India from unorganized to organized sector and opening of exclusive discounted stores are resulting in high penetration of branded garments. Besides, greater variety, arrival of new trends, and fashion consciousness are also fueling the demand for branded products in metropolitan and suburbs of India.
According to a recent report published by RNCOS the sales of branded apparels in India are expected to increase by 24% in the next few months. The shift from purchasing garments from unorganized to organized sectors is largely due to the influx of a number of exclusive retail outlets. This report has been collated talking into concern factors such as in depth analysis of consumer behavior, disposable income, retail format, foreign brands, and multi-brand stores.
Some of the Top Men Clothing Brands in India are Madura Garments, Provogue India Ltd., Raymond Apparel Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co. etc.
Top Men Clothing Brands in India
- Allen Solly
Last Updated on 20/06/2011