Cooking has always been an integral part of every Indian household. India is reputed worldwide for its cuisine. Since centuries women in India were restricted to household duties out of which the most important was cooking. Women getting out of their homes and pursuing higher studies and then going on to make a career are recent developments in the history of the country.
Initially the concept of the microwave oven was not very well welcomed by the Indian masses. But over the last few years there has been a tremendous growth in the sales of microwave ovens in India. Out of the 25,000-crore consumer durable market in India microwave ovens are said to be the fastest growing.
The Indian market is flooded with some of the finest microwave brands both national and international. These brands are designed keeping in mind the requirements of Indian consumers. Equipped with the latest user friendly technology and smart functioning features the microwaves manufactured by the top brands in India are among the most popular consumer durable products presently.
Top Microwave oven Brands in India include LG Electronics and Samsung India IFB and Kensta. Together they are responsible for holding a total market share of about 61 per cent. LG has been the undisputed leader for almost 3 successive years with a market share of 41.5 per cent in 2010 followed by Samsung. IFB stands third with a market share of 9.8 per and Kenstar holds a market share of 9.5 per cent. Apart from these major brands there are a host of other electronic brand companies in India that are trying hard to make a mark in the consumer durable market in the country. These brands collectively account for about 1.5 per cent of the total market share.
Considering the intense competition between the major players in the consumer durables industry the microwave from a relatively embryonic size has blossomed into a full fledged market. The microwave oven category in India has shown growth of almost 85% in November 2010 as compared to the same period last year.
Top Microwave Oven Brands in India