Top Perfume Brands in India

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The top perfume brands in India are mainly companies from outside the country. However, the local entities also make up a sizeable chunk of the Indian market and have been performing fairly well of late.

India Perfume Industry- Growth Prospects



The Indian economy may not be performing at what may ideally be regarded as a healthy rate. However, the perfume industry in India is doing commendably. The Associated Chambers of Commerce and Industry of India (Assocham) have in a latest report made some positive projections about the industry.

According to the Assocham study the roll on and deodorant market in India is worth INR 1800 crore and its present yearly growth rate is 55 percent. The market for perfumes has a growth rate of 30 percent per year and its present value has been estimated at INR 1500 crore. The roll on market itself is worth only INR 400 crore as not many brands are there in domain. It is expected that by 2015 the industry will be worth INR 10 thousand crore.

West Delhi Fragrance Market



Perfume makers in certain regions like West Delhi are expected to perform really well. Sanative Industrial Corporation is headquartered at Naraina Industrial Area and is in the method oil, mint oil, and related raw materials business. The Director of Sanative Industrial Corporation, Achyut Bhardwaj, states that the fragrance market in that region alone contributes INR 2 to 3 crore on a monthly basis.

Bhardwaj says that the oil is imported. For example clove comes from countries such as Indonesia and Madagascar. They also have a distillation plant at Bahadurgarh where the cleansing process takes place.

The company has some of the leading Indian brands such as Dabur and Baidyanath on its clients list. Bhardwaj also states that there are some pan masala makers as well who use their essences.

India Perfume Industry- Unorganized Sector



The Secretary General of Assocham, DS Rawat, opines that the worth of the Delhi fragrance industry is INR 40 crore and INR 5 crore comes from the unorganized sector. The overall Indian market is valued at approximately 3700 crore, the unorganized sector is worth INR 1 thousand crore.

Rawat feels that the Indian fragrance industry is still in its earlier stages but the demand is still going up thanks to increasing levels of awareness and affinities among the Indian middle class. This category of consumers is steadily accumulating higher amounts of disposable income and is also not hesitant to spend on lifestyle products and have an overall good feeling about themselves.

Top Perfume Brands in India



Armani

Giorgio Armani offers 86 different perfumes. Its first product came out in 1982. Over the years the following designers have worked at the company:
  • Alberto Morillas
  • Olivier Cresp
  • Loc Dong
  • Antoine Lie
  • Anne Flipo
  • Antoine Maisondieu
  • Dominique Ropion
  • Clement Gavarry
  • Annick Menardo
  • Carlos Benaim
Following are its latest offerings:
  • Acqua di Gio Essenza
  • Armani Prive Figuier Eden
  • Acqua di Gioia Eau de Parfum Satinee
  • La Femme Nacre
  • Armani Code Luna
  • Emporio Armani Diamonds Summer Fraiche for Men
  • Armani Code Sport Athlete
  • Emporio Armani Diamonds Summer Fraiche for Women
  • Armani Code Ultimate
Azzaro

The Azzaro brand was created in keeping with Loris Azzaro, its founder, who hailed from Sicily and was born in Tunisia. It can be described as a typical sun infused perfume brand of the Mediterranean region. Following are its major brands:
  • Decibel
  • Chrome
  • Azarro Pour Homme
  • Azarro Couture
Burberry

Burberry was set up during 1856 by Thomas Burberry, a 21 year old man, with previous training in dress making. Its perfumes are available in four major varieties – Body Fragrance, Men’s Fragrance, Women’s Fragrance, and Fragrance & Beauty Gifts.

Chanel

At present the production of Chanel’s fragrances is overseen by Jacques Polge who has been in the helm from 1978. The company focuses a lot on innovation in products. Following are its newest offerings:
  • N’5 Eau De Parfum Spray
  • Coco Mademoiselle Parfum
  • N’5 Eau De Parfum Refillable Spray
  • N’19 Poudre Eau De Parfum Spray
  • Coco Noir Eau De Parfum Spray
Calvin Klein

Calvin Klein is one of the top global brands when it comes to perfumes. It offers separate products for Europe, the Americas, and the rest of the world. In the international arena its products can be classified into 3 major groups – women, summer scents, and men. Some of its leading products are:
  • Calvin Klein SHEER BEAUTY
  • Euphoria Men
  • Calvin Klein BEAUTY
  • CK One Summer
  • Encounter
Dior

Dior is one of the leading fashion brands of the world that also specializes in fashion and accessories, and jewelry and timepieces in addition to fragrance and beauty products.

Following are the leading fragrances on offer from Dior:
  • J’Adore
  • Eau Sauvage
  • Les Escales De Dior
  • La Collection Privee Christian Dior
  • Dior Homme
ESCADA

ESCADA, introduced during 1976 by Wolfgang and Margaretha Ley, is right now a leading name in the global fashion industry. It represents values such as modern elegance, sensuality, and cool glamour. Its fragrances are primarily for women and come in three major classifications:
  • Classic
  • Me House
  • Summer Fragrances
Estee Lauder

Estee Lauder one of the most prominent names in the world of fashion also deals in make-up and skincare products apart from fragrances. Its perfumes are available in the following scents:
  • Fresh Floral
  • Citrus
  • Lush Floral
  • Warm
  • Fruity
  • Woods
Hugo Boss

Hugo Boss offers three major brands of fragrances – Boss Black, Hugo, and Boss Orange. Boss Black is supposed to be of a premium quality and focus on being stylish and contemporary. Boss Orange is an urban, fresh, and fun brand while Hugo is associated with being progressive, individual, and original.

Lacoste

The perfumes from Lacoste for men are available in three major collections – Eau De Lacoste L.12.2, Essential Collection, and Challenge. Its main offering for ladies is the Pink collection.

Nina Ricci

Nina Ricci is a fashion house based in France and was started by Maria Ricci during 1932 with her son Robert. Its first ever product named Coeur Joie was brought out during 1946. Following are its latest products:
  • Mademoiselle Ricci
  • Nina Princesse d'un Jour
  • Nina Fantasy
Ralph Lauren

Ralph Lauren deals exclusively in men’s fragrances. Following are its major brands:
  • Gift Sets
  • Polo
  • Big Pony
  • Polo Sport
  • Red, White and Blue
  • Romance
  • Polo Blue
  • Purple Label
  • Polo Black
  • Safari
  • Double Black
  • Explorer
  • Modern Reserve
Shiseido

Founded in 1872, the Japanese fashion brand Shiseido deals in hair care apart from perfumes. The company was established by Arinobu Fukuhara, who worked as the Head Pharmacist for the Japanese Navy. Following are the brand’s latest offerings for 2012:
  • Zen Secret Bloom
  • Zen for Men White Heat Edition
  • Zen White Heat Edition

Present Trends in India Perfume Industry



He further feels that people are nowadays more inclined towards personal hygiene and grooming and perfumes are also slowly becoming integral parts of people’s wardrobes. All these factors present a splendid opportunity of growth for the industry.

Rawat feels that majority of the growth of the perfume industry is coming from the increasing demand in tier II and III cities. Companies are also looking to stop making metros their only area of focus and are trying to come up with deodorants, colognes, and perfumes that can be used during the summer and are also fairly affordable.

Indian Perfume Brands Performance

Karol Chemicals has designed a deodorant named Roadies that is performing fairly well. The Marketing Manager of the organization, Rajeev Kumar, says that a 100 ml bottle of this product is worth approximately INR 200, which leads to a profit ranging between 25 and 30 percent.

The market is seeing a lot of competition with demand getting higher on a regular basis. Saurabh Gupta who owns the Vanessa Incorporation, which makes the synonymous deodorant for ladies, says that there is space for newer companies as some older companies have exited the market. However, with the increasing competition, the makers are bringing their retail prices down.

At present, according to Gupta, the retailers are earning a profit ranging from 15 to 35 percent. There are certain companies that are still making traditional perfumes called attar.

Rajesh Sharma who owns the Chander Kaala Perfumer Company, which is based in Naraina and was set up during the 1960s, says it is manufacturing jasmine, rose, and other attar fragrances in spite of high competition. Their products are worth between INR 20 to INR 150. Its raw materials come from Kannauj and the finished products are sent to Russia, South Africa, and some countries in the Middle East.

The organization also possesses an automated factory and so it needs lesser manpower. Sharma further states that the focus is on quality and this is why the company gets the fragrance oils analyzed at certified state run labs.

On the other end of the spectrum, Rajeev Kumar says that his company is experiencing no competition from the international brands as they are mostly aiming at middle income people and not the higher income ones. Their products are available across 15 states in the country. Majority of their customers, according to Kumar, are from their target group.

One of the major problem areas for the perfume companies is false products. Kumar feels that the government should establish recycling units for the cans made from aluminum and used for packaging. This way the empty bottles can be used again for making deodorant bottles.

Present make up of India perfume industry

Men’s category comprises almost 60 percent of the entire Indian market. This segment is highly divided and sees constant changes with simultaneous alterations in lifestyle and attitude of people. Besides, the need of the young Indian men to stay properly groomed has increased its chances of prosperity as well.

Women at the moment do not have too many choices but that segment is expected to see a sea change with both the new and the established players looking to create greater awareness with their media campaigns. This area also has some significant potential to grow.

Teenagers, both men and women, comprise a significant part of the overall perfume customer group in the urban areas. It has been seen that they can spend any amount ranging from INR 500 to INR 2000 on fragrance products like deodorants, perfumes, and roll-ons.

By definition, the fragrances can be used throughout the year and thus cannot be termed as seasonal. However, the ASSOCHAM study reveals that the maximum sale, especially of perfumes and deodorants, happens between March and September in order to deal with sweat and stay fresh.

The study also reveals that deodorants sell the most in the coastal cities. In addition, perfumes are widely used as gifts and more than 50 percent of the sales happen for such purposes. So, the perfume companies are always looking at ways to improve the packaging and reinvigorate their products to draw more consumers and increase their sales.

Last Updated on 12/04/2012