Top 10 Yogurt Brands in India

Indians are generally known for having a strong urge to eat sweet and sugary foods. In recent years this urge has been a mixture of something sweet, cool, flavoured and "healthy". Thus 'frozen yoghurt' is now a household name in India. This dairy product, better known as 'dahi' has always been a part of our healthy and balanced diet for ages. Now, this tradition has taken a new avatar, and is preferred as frozen and flavoured yoghurt. The tangy combination of ice-cream with probiotic yoghurt is rapidly finding flavour among Indians.

Yoghurt is sweet, fruity, chilled and has less fat at the same time. It’s considered good for the digestive system because of its coolant properties. Interestingly, it has extremely low calorie content and thus people don't have to stop and feel guilty for having something sweet.

The growing health consciousness in society as a result of globalization and the growing threat of lifestyle diseases because of poor food habits has encouraged people to opt for healthy food choices. The increasing disposable income has also played a vital role in the shift of this new trend. Many Indian companies and foreign brands are fighting to be on the top of the ladder of this new culture.

Read about the top ‘fro-yo’ (frozen yoghurt) and packaged yoghurt brands in India and what makes them different from each other.

List of Top 10 Yoghurt Brands (Ffrozen and Packaged) in India

1.Cocoberry:

On the top is GS Bhalla’s venture, the first of its kind to penetrate the Indian market. It occurred to him that frozen yoghurt would go down well when he was casting about for a unique food and beverage business idea and this is how Cocoberry was born in 2009. The different products offered are Premium Frozen Yogurt, Fresh Fruit and Yogurt Smoothies, Fruit Platters,Yogurt Parfaits and Sundaes ranging between Rs 58 to Rs 266. Its turnover was Rs 16 crores in 2011-12. Cocoberry has 50 stores scattered over major cities of India.
Some of the awards won by Cocoberry are: 'Most Admired Food Service Retailer - Frozen Desserts'- Coca Cola Golden Spoon Awards 2012, 'Top 100 Franchisee Opportunities in 2011', 'Top 100 Brands That Rocked India 2010', 'Most Innovative Concept' - HT City, 'Best Frozen Desserts' - HT City, and 'Top Rated Frozen Yogurts' by Burrp.com Their tagline '100 per cent sin, zero per cent guilt' shows the transforming of old-fashioned dahi into something cool and hip.

2.Red Mango:

Daniel Kim’s US-based frozen yogurt chain Red Mango entered the Indian market in 2012 and has expanded across the country to15-20 outlets in the metros in 2013. It launched its first frozen yoghurt brand to bring to India flavors such as Kiwi and Madagascar Vanilla, and claims to offer products made using calcium, protein, all-natural, non-fat or low fat, and certified gluten-free ingredients. Red Mango expects a turnover of Rs 300 crore in the next five years, says CEO Rahul Kumar.
Red Mango’s yoghurt may cost you around Rs 550 for two. Some of the awards won are: 2013 Times Food award 'Best Frozen Yogurt chain', 2011 Zagat Fast Food Survey's #1 Smoothie and Frozen Yogurt Chain, AND 2011 Zagat Fast Food Survey's #1 for Healthy Options among all Quick Refreshment Chains.

3.Kiwi Kiss:

Kiwi Kiss owned by AW Holdings is one of the pioneers of the Frozen Yogurt business based mostly in South India. Born in Edmonton Canada, Kiwi Kiss taps into one the fastest growing categories in the quick service restaurants business. The freshness and deliciousness of the brand haS to be experienced to enjoy what is unarguably the tastiest frozen yogurt or FroYo available in India. Expected turnover is around RS 60 lakhs to Rs 1crore. One cup costs from Rs 60 to Rs 150.

4.Yogurberry:

Originating in Korea in 2004, Yogurberry is today a household name in many countries. Now the brand is looking at replicating its global success story in India as well and commenced operations here in 2011. The Secret of Yogurberry is a result of its freshness made at each outlet. All products are made right in front of customers who can choose from daily prepared toppings, which include loads of fresh fruit and exclude any artificial ingredients. Yogurberry Frozen Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only Fruit Sugar. Prices start at Rs 63 for a small cup of yoghurt and at Rs 30 for a topping and goes up to Rs 250.

5. Amul:

AMUL (Anand Milk Union Limited), a part of Gujarat Cooperative Milk Marketing Federation launched Flaavyo in early 2011. It may not provide retail services, but Amul’s packaged yoghurt, Flaavyo is not far behind. Available in different flavours like mango, pineapple, strawberry, vanilla and misti doi, Flaavyo is one of the most economical yoghurts priced at Rs 35 per cup. It contains live probiotic bacteria which helps in digestion and improving immunisation. It is made with a special culture to give a smooth acidic taste.

6. Nestle:

Under the umbrella brand of 'Nestle Milkmaid', their affordable yoghurt range is tempting customers. Nestle is playing it safe with two basic flavours of mango and strawberry in the market. The company also touches on the health instinct of customers with the claim that products are 98% fat free. You can get a cup at a price of Rs 25 from any grocery store.

7. Mother Dairy:

Their wide distribution network in Delhi and Mumbai makes for great visibility, for their brand as fruit yoghurt. One can buy a mother dairy yoghurt at Rs 20 in flavours like blueberry, raspberry, mango, plum, orange and green apple.

8. Britannia:

After the success of the daily fresh dahi, Britannia plunged further into healthy, milk based products with the launch of flavoured yoghurts in three exciting flavours: mango, vanilla and strawberry, which is fortified with 5 active nutrients, viz. Iron, Iodine, Calcium, Zinc and Vitamin A, and is available in Mumbai, Delhi and Bangalore. Priced at Rs 20, it is a good substitute for ice-creams.

9. Danone:

Danone launched its creamy stirred yoghurt in 2011 to target the health conscious population in India, in three flavours: plain sweet, strawberry and pineapple, at outlets in Delhi/NCR, Mumbai, Pune, Hyderabad and Bangalore. This France-based company sells one cup of packaged yoghurt at a price of Rs 55 and is fighting a tough competition with big names such as Amul, Nestle, and Mother Dairy.

 10. Gowardhan:

The famous dairy name Gowardhan, founded by Parag Milk Foods which is popular mostly in Maharashtra has also launched its Gowardhan Go yoghurt made from real fruit pulp concentrate and 100% cow's milk. It is available in flavours like strawberry, pineapple, banana and mango. Go natural doesn’t contain artificial flavours and unlike other brands it has no liquid feel. It is rich and thick which makes it different from other products. Priced at a mere Rs 20, Gowardhan still has to go a long way to compete with the existing brands in North India.

Technopak estimates the Indian yoghurt market at around Rs 1,000 crore, made up of packaged yoghurt and its varieties including the packaged drink and frozen yoghurt service market. This is expected to grow at a compounded annual growth of around 25 % with the expectation that it will double in the next three years.

Flavoured yoghurt, as a category, is still at a nascent stage. The competition will only help in growing the market. With a range of offerings in different formats, there is a need to exploit all these need gaps. Consumers today are health-conscious and fruit yoghurt provides them a convenient and guilt-free indulgence, and a healthy alternative. In India, probiotic Yoghurt is the leading category which accounts for more than 50% share in 2011 followed by Probiotic Ice Cream and Probiotic drinks. It is expected that Probiotic yoghurt sales will cross 100,000 packets by 2015. Amul is the leader in the packaged Probiotic yoghurt sales in India and is likely to remain as a leader in the years to come whereas in retail cocoberry is leading the chart.

Last Updated on : April 29, 2015