Samsung India

Samsung India has its headquarter in Delhi and is a portion of Samsung's South West Asia Regional operations. It has around 55 sales and marketing units located all over India and enjoys a sales turn over of more than USD 1 billion which it achieved in just few years.

Mr. H.B. Lee is the president and CEO of the South West Asia headquarters of Samsung and is also involved in monitoring the production units located in Nepal, Maldives, Bhutan, Bangladesh, and Sri Lanka. He looks after the business units in India as well. The manufacturing unit of Samsung India is largely involved in manufacturing color televisions, refrigerators, color monitors, and also washing machines. The manufacturing unit of Samsung India has been set up in Noida, near Delhi. The products that are exclusively manufactured by the manufacturing unit of Samsung in India, that is the Noida unit, are exported to the foreign countries especially in the Middle East and CIS and SAARC countries. Samsung India has another manufacturing unit located at Sriperumbudur, Tamil Nadu. This unit provides uniquely modernized manufacturing facilities in its production of Color and LCD televisions. These are absolutely technology-based products of Samsung India that undergo newer innovations with every passing year.

The Noida complex of Samsung India ranks first in the production level among all other Samsung subsidiaries as it possesses an exclusively modernized and automated manufacturing facility. The manufacturing capacities of the products of Samsung India as has been accounted for the year 2004 are as follows:

  • Refrigerator 0.6 million Frost-free and Conventional Refrigerators
  • Color Monitor 1.5 million CRT and TFT LCD Monitor
  • AC 0.4 million Window and Split ACs
  • Washing Machine 0.5 million Fully Automatic and Semi Automatic
  • CTV 1.5 million Curved & Flat TVs
Samsung India is training its marketing team to develop the skills of eco-partnership with the aim to incorporate the eco-friendly attribute in its products as per the ROHS norms. The company is working hard for the amelioration of its product quality and processing activities that will contribute largely in the domestic component industry in India. The localization range of Samsung India at present is more than 50 percent.

Another very major product manufactured by Samsung India is its IT solutions that include mobile computing solutions, visual display solutions as well as storage and multimedia solutions, and also printing solutions. The company also looks after the IT hardware needs in India. Samsung India has also attained the first brand position in its manufacturing of TFT-LCD technology in the IT manufacturing unit and in this section, Samsung India manufactures a range of products starting from small screen sizes to large format Plasma and LCD screens. Of late, Samsung introduced a variety of CDT monitors for computers with new age applications to explore like gaming options and multimedia facilities.

Apart from the new age applications, Samsung India is also involved in offering a wide range of multifunction and laser printing solutions, hard disk technology of international standard, optical media solutions along with some R and D labs located in USA and Korea. Samsung India is approaching the acme of success in terms of its state-of-art products that offers superb and long-lasting service to its consumers. Samsung India is not only the best brand among electronic devices in India but it has also paved its way through the global market and also sustained its standard.