Business Plan for Advertising Agency

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Business plan for Advertising Agency is inclusive of sales prediction, projected fund influx and estimated profit and loss statement of the last three fiscal years. Bigger firm should also formulate an estimated balance sheet supported by realistic statistics projecting the company's growth without being over optimistic.

Advertising Agency business plan is vital to tariff planning, commercial initiation and attaining fiscal support for your new business.

Business Plan for Advertising Agency - Inclusions

A service industry, Advertising is dedicated to developing, planning and managing promotional and other forms of advertising for its clients. An inclusive Advertising Agency Business Plan should entail:
  • An executive abstract
  • Start up prices that the firm expects for the Business.
  • Samples of products and services the agency will provide
  • Market assessment for 5-7 fiscal years of your Business entailing promotion and other strategies
  • Administrative synopsis
  • Whether the management is suited to run a business or not
  • The strategic plan for your business

Business Plan for Advertising Agency - Format

  • Executive Summary - should deal with Products and Services, funds required, declaration of mission of the firm, administrative team, sales predictions in terms of operating costs, tariffs, net gain, interest, etc; growth strategies, etc

  • Company and Financing review - should mention the indexed name and corporate arrangement, break even analysis of fund requirements, start-up costs in terms of working capital, rented improvement, promotional budget, security deposits, etc.; utilization of funds, Investor and administration Equity and Exit plan.

  • Products and Services - details of the services offered by the firm in terms of ad positioning and marketing plans, Graphic Designing Services, etc

  • Strategic and Industry Assessment - should entail details of financial position, industry research, type of client firm is seeking to cover, demographic data in terms of populace, level of literacy, etc.; competitive investigation, study on the domestic competition, quality of product compared to that of the rivals, etc.

  • Marketing Plan - should deal with optimal visibility of the business, marketing goals, promotional strategies, how to use considerable amount of advertising medium within domestic markets to endorse services offered by the firm, costing of the services and products.

  • Managerial Plan and staff Summary - should deal with Corporate Arrangement right from top management to functional staff (client service, service management) and administrative employees ( sales, promotion, audit, etc); Executive Budget i.e. staff planning, number of employees, salaries offered to them; Management skill set, educational qualification, competency, etc.

  • Fiscal Plan - should deal with fundamental theories such as annual revenue expansion, debt capital, loan interest rate, etc.; market vulnerability assessment; capital sources such as banks, lenders, investment, etc.; General statements such as balance sheet, profit and loss, cash flow, etc.; various tax rates and interest rates; break-even assessment based on monthly and yearly growth; business percentages; detailed Cash Flow assessment;

  • Future Strategies
  • Conclusion
  • Appendix