Business Plan for Restaurant

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A business plan for Restaurant is absolutely necessary for a potential restaurateur for it concentrates on two things. Firstly, it reveals the comprehensible and concise plan to the bank and help in getting loan for setting up and running a restaurant. Secondly, it helps in comprehending the industry as a whole as well as the domestic market rivalry.

Business Plan for Restaurant – Things to consider

Most of the business plans have similar section, but for few sectors like restaurant industry, it entails certain new classifications. Mentioned below is the summary of the standard restaurant business plan.

Managerial Summary: Provide an overview of the entire business to attract your target audience's attraction. Give the reader a fundamental idea about the style, name and location of your new business venture. Explain whether you have any prior experience in restaurant business, and if not then elucidate on the fact as to why you are still the right person for this venture.

Company Profile: This section of the plan is more like a business analysis. As it describes the authorized name, setting and type of restaurant you desire to initiate. Provide comprehensive explanation about your population base, market rivalry and other vital information.

Market Assessment: Also known as marketing strategy, market assessment is divided in three parts namely which industry the joint will fall in – families, single professionals or senior citizens; the market competition and promotional strategies. Explain your client base and what would attract them to your restaurant, explain on how to expand your consumer base, talk about the menu, prices and business hours and especial marketing tactics such as children eating for free at nights, happy hours, etc.

Business process: Referred to as Products and Services, business process deals with the work force the company is expecting to deploy, advantages of your venture for clients such as convenient location, etc., prospective tie-ups with domestic restaurant retailers, food supply firms or domestic farms, to provide a your presentation

Administration & Ownership: In this section deal with the administrative authority who is going to run the business. Explain the role of the staff and top executives who can contribute significantly to the new restaurant.

Capital growth: List the estimated expansion of the new restaurant including the profit and loss statement that reveals how much the expenditure will be and how much the future revenue will be. Talk about the distinguishing aspects of the new restaurant and other vital features.

Business Plan for Restaurant – Format

Mentioned below is the standard format for the Business Plan for Restaurant:

  1. Executive Summary
  2. Table of Contents
  3. Company Description
    • Mission Statement
    • Development & Status
    • Future Prospects
  4. Industry Analysis
    • Present Restaurant Industry
    • Future Trends & Strategic Prospects
  5. Products & Related Services
    • Menu
    • Production
    • Service
    • Future Prospects
  6. Target Market
    • Market Location & Clients
    • Product image
    • Market Trends
  7. Market Rivalry
    • Rival's Profile
    • Competitive policy
  8. Promotional Plan & Sales Strategy
    • Market Reach
    • Medium of Communication – print, electronic, direct mail, etc
    • Public Relations
    • Strategic Prospects
  9. Company's Functions
    • Facilities & Offices
    • Functional Hours
    • Staff Training
    • Systems & Controls
    • Food Production
  10. Administration & Organization
    • Chief Employees and Objectives
    • Payment & Inducements
    • Company's Board of Directors
    • Advisors & Professional Assistance Resources
    • Future Inclusions in the Management
    • Organization Structure
    • Type of Ownership
  11. Long-Term Expansion & Exit Strategy
    • Objectives
    • Plans
    • Highlights
    • Risk Assessment
    • Exit Plan