Reliance Fresh Stores is the Mukesh Ambani led agri-retail venture of legendary India business conglomerate - Reliance Industries Ltd. Reliance Fresh Stores retails food products like fresh vegetables, fresh fruits, groceries, dairy products, breads, fruit juice and staples.
The RIL Chairman and Managing Director, Mr Mukesh Ambani, envisages extending the presence of Reliance Fresh Stores to 784 cities and 6,000 towns in India. The company aims to open such agri-retail outlets for every 3,000 families in India, i.e. one store within a radius of every 2 km. These retail outlets of Reliance will be a mix of company-owned and franchisees said Mr. K. S. Venugopal, Head, AP Operations and CE, Customer Solutions of Reliance Retail. Important Indian cities would have larger versions of the retail store than the tier II cities of India.
Till January 2007, the number of Reliance Fresh Stores rose to forty. Reliance Fresh Stores are located in the India cities of New Delhi, Mumbai, Chennai, Hyderabad, Jaipur, Chandigarh and Ludhiana. At this rate of expansion of Reliance Fresh Stores, the company is expected to realize its agri-retail dream by 2011. This venture is expected to create direct employment to five lakh young Indians and indirect job opportunities to around one million people. The main USP of Reliance Fresh Stores is to provide international class shopping environment with latest technology, a seamless supply chain management coupled with value added services and ultimate customer satisfaction.
Food products sold by Reliance Fresh Stores
- Fresh fruits
- Fresh juice bars
- Dairy products
- Non-vegetarian products