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Subhiksha was started in 1997 by Mr. R. Subramanian and it has grown to become one of India's biggest supermarket chains. Subhiksha is an organization that is vibrant, managed by professionals and also multi-locational. The stores of Subhiksha are spread across different states like Gujarat, Punjab, Karnataka, Maharashtra, Tamil Nadu, Uttar Pradesh and Haryana.

ICICI Venture Capital has a stake of around 24% in Subhiksha. It provides a wide range of products to its customers that include food, groceries, toiletries, childcare and household goods. All the best brands in India are available in the stores of Subhiksha and that too at the lowest of prices. Subhiksha also provides various kinds of fresh vegetables and fruits to its customers.

Subhiksha has become one of the biggest mobile retailers in the country. It offers handsets, cards and accessories of all the major brands like Sony Ericsson, Samsung, Motorola and Nokia. Subhiksha also provides medicines to the customers at a discount of around 10%. It provides high quality products to its customers at discounted prices on all items and also on all days of the year.

Various kinds of products available at the Subhiksha stores:


  • Soaps
  • Baby food
  • Batteries
  • Dish wash bar
  • Dry fruits
  • Tea
  • Jams
  • Ketchups
  • Papads
  • Sugar
  • Wheat