Indo Nissin Foods Ltd

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Indo Nissin Foods Ltd. is an India-based instant noodle manufacturing company. Top Raman, the major product of Indo Nissin Foods Ltd. has a twenty percent market share and comes in flavors like masala, curry, tomato and chicken.

Brief detail of Indo Nissin Foods Ltd.

Indo Nissin Foods Ltd. is an instant noodle manufacturing company. The Indian arm of this Japanese food manufacturing company revolutionized the concept of cup noodles or instant noodles in India.

The Indo Nissin Foods Ltd. has two manufacturing units in India, one at Haryana and the other at Bangalore. The premium brand of the company - Top Raman, was an instant hit amongst the Indian mass and presently has twenty percent market share in India.

Nissin Noodles offers flavor variants like masala, curry, tomato and chicken. The company has redesigned its cup noodles brand and is offering two flavor variants - Spicy Vegetable and Tangy Chicken variants. These instant noodles are being offered in 80gm pack and are priced at Rs 20. The main target customers for these instant noodles are buyers in the age group of sixteen years to thirty five years. Indo Nissin Foods Ltd. sold around one lakh units a month in 2003. It has come up with aggressive branding style to promote its cup noodle variant with a punch line like "hot, fast and easy" to attract customers. Further, the company has also come up with new attractive packaging style to boost its sale. The company is planning to boost its image by roping in a celebrity to promote its brand in India. It is also revamping its marketing network with its present marketing partner. The company has already penetrated in to the kitchens of big Indian corporate houses and is expanding its market.

Products and brands of Indo Nissin Foods Ltd.

  • Top Raman
  • Cup Noodle