Birla Sun Life Insurance

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Birla Sun Life Insurance- Overview

Birla Sun Life Insurance Company Limited (BSLI) is a combined venture of Sun Life Financial Inc., which is one of the leading global providers of financial services based in Canada and the Aditya Birla Group, which is among the top conglomerates in India. The company has been in the business for more than a decade now and is regarded as one of the top names in the industry.

Following are the various awards conferred on the insurer:

Year Award Awarding Authority
2009 Recruiting and Staffing Best in Class Awards -
2009 ICAI Awards for Excellence in Financial Reporting - Silver in Insurance Category Institute of Chartered Accountants of India (ICAI)
2010 Official Nominee - BSLI Email marketing campaign 'Save Forest' 14th Annual Webby Awards 2010
2010 Silver medal and a letter of appreciation for Wealth with Protection Solutions campaign APPIES 2010 - Asia Pacific Advertising & Marketing Congress
2011 Gold - "financial services website" category for Birla Sun Life Insurance - NotJobsButPassion microsite BBC.com-Campaign India Digital Media Awards 2011
2011 Best use of Outdoor & Ambient media Awards at Goa Fest 2011 - Direct marketing Flat Mail Advertising Agencies Association of India & Advertising Club Bombay
2011 Gold - Creative Abby Awards at Goa Fest 2011 as Direct marketing Dimensional Mail Advertising Agencies Association of India & Advertising Club Bombay
2011 Bronze - Media Abby Awards at Goa Fest 2011 as Best Never Before use of Media Advertising Agencies Association of India & Advertising Club Bombay
2011 Best Insurance Integrated ad campaign (NotJobsButPassion campaign) Internet Advertising Competition (IAC)Awards 2011
2011 Golden Peacock Award Golden Peacock Global Awards Secretariat


Birla Sun Life Insurance Management

The management team at Birla Sun Life comprises the following officials:

Name Designation
Jayant Dua CEO and MD
Mayank Bathwal CFO and Head of Institutional Sales
Amitabh Verma Chief Operating Officer
Sashi Krishnan Chief Investment Officer
Niall O'Hare Chief Actuarial Officer
Arun Malkani Chief Marketing Officer
Pramod Krishnamurthy Head - Information Technology
Saurov Ghosh Head - Human Resources and Training
Lalit Vermani Head - Compliance, Risk, Legal, and Audit
Vikas Seth Head of Sales - DSF


The board of directors at BSLI is made up of the following dignitaries:

  • Donald Stewart
  • Kumar Mangalam Birla
  • Ajay Srinivasan
  • Jayant Dua
  • Biswanath Puranmalka
  • Dikran Ohannessian
  • Gian Gupta
  • Rakesh Jain
  • Suresh Talwar
  • Tarjani Vakil
  • Venkatesh Mysore


Birla Sun Life Insurance Financials

The following table highlights the profit and loss details of Birla Sun Life in the first quarter of 2012-13 fiscal:

Domain Figures in INR thousands
Amounts transferred from policyholders' account (technical account) 1,984,306
Income from gross interest, rent, and dividend 231,794
Profit on redemption and sale of investments 9282
Contribution to policyholders' account 752,316
Profit before and after tax 1,471,791


Birla Sun Life Insurance Products and Services

The products of BSLI may be mentioned as below:

Protection Solutions

  • BSLI Protector Plan
  • BSLI Protector Plus Plan
  • BSLI Premium Back Term Plan

Retirement Solutions

  • BSLI Classic Life Plan
  • BSLI Immediate Income Plan
  • BSLI Dream Life Plan

Health and Wellness Solutions

  • BSLI Health Plan
  • BSLI Saral Health Plan
  • BSLI Universal Health Plan

Children's Future Solutions

  • BSLI Bachat Child Plan
  • BSLI Dream Child Plan
  • BSLI Classic Child Plan

Wealth with Protection Solutions

  • BSLI Foresight Plan
  • BSLI Money Back Plus Plan
  • BSLI Dream Endowment Plan
  • BSLI Bachat Moneyback Plan
  • BSLI Vision
  • BSLI Classic Endowment Plan
  • BSLI Guaranteed Bachat Plan
  • BSLI Wealth Max Plan
  • BSLI Rainbow
  • BSLI Wealth Secure Plan
  • BSLI Bachat Endowment Plan
  • BSLI Guaranteed Wealth Plan
  • BSLI Platinum Advantage Plan

Rural Solutions

  • BSLI Bima Dhan Sanchay
  • BSLI Bima Kavach Yojana
  • BSLI Bima Suraksha Super

NRI Solutions

  • BSLI Vision
  • BSLI Platinum Advantage Plan

Group Solutions

  • Gratuity: Group Value Plus Plan, Group Unit Linked Plan, and Guaranteed Interest Credit
  • Leave Encashment: Group Unit Linked Plan, Group Value Plus Plan, and Guaranteed Interest Credit
  • Affinity: Credit-Guard Mortgage Plans, and Group Asset Assure
  • Employer Employee: Employees Deposit Linked Insurance Scheme, and Employer Term Insurance

Birla Sun Life Insurance News

Birla Sun Life has launched the BSLI Wealth Secure, which is a whole life plan. This plan is supposed to helps policyholders achieve their financial goals as per the changing necessities in life with participation in the equity markets. This plan also guarantees a certain level of financial security as long as the policyholder lives.

Niall O'Hare, the Chief Actuarial Officer of BSLI, has stated that the plan provides investors three different options and this, he expects, will be able to satisfy the requirements of various types of investors. According to him, this plan offers such a combination of whole life cover and long term savings that the policyholders can put all their energy towards realizing their financial ambitions and make substantial savings for the future.

He has further added that owing to the inherent savings facilities in the plan the investors will be provided good returns with every premium. O'Hare says the main reasons for this are the long term period of the policy and its participation in the equity markets.

Nowadays, a section of customers are seen to shy away from the equity markets and this according to experts jeopardizes their chances to make wealth over a longer period of time. However, the insurer is sure that this product will be able to reverse the trend thanks to the top class investment tactics and opportunity of better and all-round growth available on these plans.

With this plan the insured will be able to choose their premium - the life cover will be decided on the basis of the proposer's age as well as the premium being paid.

Birla Sun Life Insurance Contact Details

The contact details of BSLI may be mentioned as below:

Birla Sun Life Insurance
One Indiabulls Center, Tower I,
15th & 16th Floor, Jupiter Mill Compound,
841, S.B. Marg, Elphinstone Road,
Mumbai 400013

Telephone number: + 91 22 43569000
Toll free telephone number: 1-800-270-7000 (Between 9 am to 9 pm, Monday to Saturday)
Mailing address:

Birla Sun Life Insurance
5th & 6th Floor, G-corp Tech Park,
Ghodbunder Road, Near Kasar Wadavali police station,
Thane (W) 400601
E-mail Ids

For Individuals: customerservice@birlasunlife.com
For Groups: grouphelpline@birlasunlife.com

Last Updated on 09/10/2012

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