Cadbury India

Overall Rating: star ratingstar ratingstar ratingstar ratingstar rating[3/5]Total Votes [ 20 ]  
Rate this page:
Cadbury India Ltd is a subsidiary of the Krafts Group. Chocolate confectionary, Beverages, Biscuits, Gum and Candy are the different categories the company operates.

Overview Cadbury India

The operations of Cadbury India initiated in 1948. It has five manufacturing units all over India at Thane (Maharashtra), Induri (Maharashtra), Malanpur (Madhya Pradesh), Bangalore (Karnataka) and Baddi (Himachal Pradesh). It has one cocoa operations office at Dharapuram (Tamil Nadu)

Cadbury India has a share of over 70% in the market, which is the highest Cadbury brand share globally.

Cadbury India’s one of the most popular brands, Cadbury Dairy Milk is a benchmark for other chocolates in India and is regarded as the “gold standard”.

Some of the other popular brands are 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo. The main brand in the Milk Food drinks segment is Bournvita, which is known as the leading Malted Food Drink (MFD) in the country. In the medicated category, Halls is a favorite candy while Cadbury India has also entered the biscuits category by launching Worlds no.1 biscuit brand Oreo.

Cadbury has also been the leaders in the development of cocoa cultivation in India since 1965. The research work has been carried out in collaboration with the Kerala Agricultural University. The team from Cadbury also conducts training sessions for the cocoa farmers on cultivation aspects to have an increased cocoa productivity.

Cadbury India Brands

Cadbury India has different products in the different brands.

Chocolates

  The manufactures of Cadbury India in the chocolates brand are:
Cadbury Dairy Milk:
Its journey in India began in the year 1948. Other than the most popular Cadbury Dairy Milk, there are other variants in the brand as Fruit & Nut, Crackle, Roast Almond, Cadbury Dairy Milk Wowie, and Cadbury Dairy Milk 2 in 1.

5 Star:
This chocolate bar was launched in 1969. It is the second largest chocolate brand after Cadbury Dairy Milk with a market share of 14%. Cadbury 5 Star Crunchy and Cadbury 5 Star Fruit and Nut are the variants in this brand.

Perk:
Cadbury Perk was launched in 1996. The brands launched later are Perk XL and Perk XXL.

Celebrations:
Cadbury Celebrations brand was launched with a target of replacing the conventional gift items as sweets etc on occasions like Diwali, Rakhi etc.

Éclairs:
The Cadbury Dairy Milk Éclairs is one of the most popular brands in the Éclairs category. The newly launched brand in this category is the Cadbury Éclairs Rich Brownie.

Gems: This brand was launched in 1968 and is one of the most popular brands among the kids.

Beverages

Cadbury Bournvita: It was launched in India in 1948. It is one of the oldest brands in the category of Malt Based food. Bournvita Li’l Champs: This is an ideal milk additive product for the children launched in 2008 with key ingredients for proper growth as DHA, whey protein etc.

Candy

Halls: Halls was included in the Cadbury Brand in the year 2003 as a part of the global unification with Adams Confectionery.

Biscuits

Oreo: It was launched globally in the year 1912. It was launched in the Indian market (https://business.mapsofindia.com/india-market/) in 2011.

Gum

Bubbaloo: This gum with a bubbly taste was launched in India in the year 2007.

Contact Details

Cadbury India Ltd.
Cadbury House
19, B Desai Road
Mumbai 400 026
Maharashtra
India
Tel: +91 22 4007 3100
Fax: +91 22 2352 1845