Gillette India Limited (GIL) is one of the premier FMCG (Fast Moving Consumer Goods) companies in India. It has crafted its name in the Indian business market with its popular products like GILLETTE MACH 3, TURBO, ORAL-B and DURACELL. Gillette India Limited constantly works towards bringing forward high quality, value-added products for the consumers, especially for the men. Its products always speak for themselves.
Brief HistoryGillette India Limited was launched in 1985 as Indian Shaving Products Limited. Later, the name of the company was changed to its current form. In 2005, Procter and Gamble (P&G) – USA's largest consumer goods company took over Gillette at an astronomical figure of nearly US$ 55 billion. It made it the largest consumer product business in the world. Later, the European Union also approved the takeover.
Though the takeover was completed smoothly, yet this didn't lead to a direct merger between the two companies – Gillette India Limited and P & G India. However, the operations of Gillette India Limited were restructured according to P & G's policies and practices.
ProductsGillette India Limited offers a range of products for the consumers, especially for the men. In 1990-91, the company came up with two products – 7 O'Clock EJTEK PII Shaving System and Shaving Cream with three variants. Gillette was also the first company to launch shaving cream with special features in Indian market.
In 1995-96, Gillette India launched 7 O'Clock Ready II and again re-launched the saving cream in two variants. The brand name was further strengthened by its success. Later in the year, the company introduced toothbrushes under the international brand name 'Oral-B', which saw immediate success.
In 1995-96, Gillette launched 'Gillette Sensor Excel Shaving System' that shook the market with its high-tech technologies. Overwhelming response from the consumer made it an immediate hit. The portfolio of the brand Gillette went up significantly.
In the following year, the company came up with the successful Gillette Series products like Shave Foam, Shave Gel, After Shave Splashes, Deodorants, and Conditioners, which all became big success.
The year 2000 saw the launch of Gillette Sensor Excel for women. Other products that were launched during this time include Pacific Light and Geep Laserlite.
In 2001, Gillette launched the products like Gillette Series arctic Ice Line products, Gillette Series Satin Care for Women Wild Berry Line, Gillette Centennial Packs and the Cool Blue Mach 3. The company was also adjudged amongst the top ten Best Employers of India by Hewitt Associates and Business Today magazine.
Year 2002 was an important one for Gillette India. It unveiled a whole new range of products during the first quarter of 2003. Duracell also established itself as a leader in the segment of alkaline batteries.
The following years saw the launch of various other products like Gillette Foam in 4 variants, Duracell Ultra M 3 AA batteries, Power Oral Care brushes, and Gillette Vector Plus in 2003, Storm Force, Gillette Series Tube Shave Gel variants in 2004, new improved Gillette Vector Plus in 2005, Gillette Presto Plus, Oral B Vision in 2006-07, and Oral B 'Shiny Clean' in 2007-08.
Bhiwadi Industrial Area,
Bhiwadi (Distt. Alwar)
Rajasthan - 301 019
India Bhiwadi Manufacturing Centre
SPA – 65A, Bhiwadi Industrial Area,
Bhiwadi, (Distt. Alwar)
Rajasthan – 301019
India Baddi Packing Centre
Plot no. 4, Industrial Area
Dist. Solan, Himachal Pradesh