Procter and Gamble Hygiene

Procter and Gamble Hygiene and Health Care Ltd. was set up in the year 1985 under the name Procter and Gamble, India after the takeover of Richardson Hindustan Limited.

In the year 1999, the company's name was changed to Procter and Gamble Hygiene and Health Care Ltd. In the present scenario, the company is one of the major providers of healthcare and hygiene consumables in the Indian market. Procter and Gamble Hygiene is well-known for its innovative products in this segment. Some of the ground-breaking products of Procter and Gamble Hygiene are Ariel detergent, Vicks cough and cold products, and Whisper sanitary napkins, all of which have become household names.

The values followed at the Procter and Gamble Hygiene:

• Passionate about winning
• Leadership in the market
• Integrity of the company
• Trustworthiness of the work force
• Ownership of the company

The objective of Procter and Gamble Hygiene:

• To show respect to all individuals
• To have a common interest for the company as well as for the human resource of the company
• To be tactically focused on the work
• To encourage individual achievements
• To be the best in the business
• To have continuous innovations which would effect the overall success
• To be dependent on each other i.e the company and the human resource

The company has one manufacturing unit in Goa. There are 2 business divisions of Procter and Gamble Hygiene - the healthcare division and the feminine care division.

P&G Health care division: This division of the company indulges in the production of various over-the-counter commodities under the brand name Vicks. It is a pain reliever and a remedy for cough and cold. Some of the products under the Vicks portfolio are:

• Vicks Inhaler
• Vicks Action 500+
• Vicks Vaporub
• Vicks Formula 44
• Vicks Cough Drops

P&G Feminine care division: This division is known for its immensely popular brand Whisper. This product altered the concept of feminine hygiene in India. It has improved the lives of innumerable Indian women. Whisper sanitary napkins come in different variants such as:

• Whisper Choice
• Whisper Maxi regular
• Whisper Ultra Wings
• Whisper Maxi Wings
• Whisper Ultra XL Wings

Procter and Gamble Hygiene has a ubiquitous presence in lakhs of Indian households today due to the immense popularity of its product lines. Driven by its commercial success, core values, and business objectives, Procter and Gamble Hygiene is sure to do even better in India in the near future.

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