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Provogue (India) was established in the year 1997 under the name Acme Clothing Private Limited. The brand Provogue is associated with pure fashion and it is a leader in the market.

The main motto of the company is the creation of fashion trends in the apparels sector. To achieve this goal, the company continually seeks to bring about a change in the outlook and the taste of the customers and then caters to the shifting preferences. The tactical marketing policies, aggressive promotional campaigns, and unique distribution techniques through malls and other modern format stores have helped Provogue (India) grow to become a leader in the garments segment in India.

The brand 'Provogue' is regarded to be different from other apparel brands in India because of its campaign which follows the mantra of 'redefining fashion'. This concept of being different has carved out a definite niche in the hearts of the buyers. Provogue merchandise is retailed through some of the best shopping outlets of India such as Lifestyle, Shopper's Stop, Globus, and Westside. The brand is also sold in various outlets owned by the Provogue (India) under the name Provogue Studio. The company promoted the Provogue brand with the some of the biggest stars in India such as like Fardeen Khan, Hritik Roshan, Saif Ail Khan, John Abraham, and Esha Deol as brand ambassadors.

The products of Provogue (India):

Provogue Menswear division:
  • Shirts
  • T-Shirts
  • Trousers
  • Denims
  • Suits/Jackets
  • Footwear
  • Innerwear
Provogue Womenswear division:
  • Tops
  • Shirts
  • Jeans
  • Jackets
Provogue Fashion accessories:
  • Wallets
  • Ties
  • Belts
  • Handkerchief
  • Caps
Awards won by Provogue (India):
  • Lycra IFA Winner for being the 'most admired exclusive brand retail chain of the year' in 2004
  • Golden Scale Award by CMAI for being the Best brand in apparel in 2004
  • IFA Hall of Fame for being the 'retailer of the year in fashion' in 2004
  • DFU's Fashion brand award for excellence in retail performance in 2004
  • Master Brand Award for menswear apparel in 2005
  • Lycra IFA Winner for being the 'Most Admired Fashion Forward Brand of the year' in 2005

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