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Giants is the hypermarket, situated in one of the biggest shopping mall of India, the InOrbit Mall, in Mumbai. It is the brainchild of one of the important companies in India, the RPG Enterprises and one of the main reason for the birth of Giants is to aim at making the RPG Enterprises competitive on an international standard.

Giants : Overview

Giants is the hypermarket organized under the banner of the RPG Enterprises from the year 2004. Through these the customers can get connected with the brand owners and fulfill their requirements as per choice. The mother company, RPG Enterprises, had initially decided the revenue of Giants to be around Rs 2,500 crore. The total area of this hypermarket is 50,000-sq-ft and of the expected format stores to be established by the RPG Enterprises, the Giants is the second in the list of 21 other hypermarkets in line. There are Giant hypermarket stores in different parts of India like in Delhi, Chennai, Vizag, Chandigarh, Jaipur, Kochi and Pune.

RPG Enterprises is responsible for important retail business and the hypermarket Giants always have been providing excellent quality products to their customers at the most convenient and affordable prices. The shopping experience at the Giants is so memorable that often the products of this hypermarket is referred by the customers as beautiful, strong and cheap found within the same package. Moreover there are discounts and other promotional offers to attract more and more shoppers to shop in the Giants. The discount on the products of Giants might range from 4 to 40 %. Giants are in direct trade relation with the farmers, which definitely rules out the possibilities of any types of disintegration in the distribution system and waste of the products. The Giants have been targeting the customer group with an annual income of about Rs 75,000 per annum, with the market size estimated to be between Rs 75,000 crore to Rs 80,000 crore.

Giants : performances in short

To sum up the performances of Giants in a nutshell, it can be seen that gradually within a small span of time this large format store have earned a name for itself in the retail sector of India. Some of the great operations of the Giants in India are like-