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Lifestyle is one of the mention worthy chain of retail companies operating in the Indian economy, originally branded under the Lifestyle International of Dubai. The most famous of the Lifestyle Retailing Business Division is the Wills Lifestyle, a new range of specialty stores.

Lifestyle : Overview

Lifestyle in India was first founded in the year 1999, under the initiative of the retail chain of company, Lifestyle International. The first lifestyle store was introduced in Chennai. In the year 2004, the turnover of the retail store was Rs 240 crore. There are Lifestyle stores in different parts of the country, both in the bigger metros like Delhi, Mumbai, Chennai, Kolkata,Hyderabad and also in the smaller towns. The Lifestyle India is originally a part of the Landmark Group based in Dubai in middle east. It has a flourishing business out there with earning a revenue of nearly $600 million in the year 2004. however, the success of Lifestyle in India is not only a mere reflection of their track records in the middle east, but the secret is that Lifestyle has understood the Indian market and changed their business model accordingly.

The features of Lifestyle India

The features of the retail store Lifestyle in India is different from the original Lifestyle store in the middle east where there are five separate stores for separate products like clothings, kids wear, household appliances and furniture, footwear, and health and beauty products. However, in Lifestyle India, one can find every core categories of Lifestyle under the same one roof. With the growing purchasing power of the Indians, the Indian consumers are being able to afford more and more variety of products, making the Lifestyle an epitome of success in the Indian retail sector.

Wills Lifestyle : Overview

Wills Lifestyle offers a variety of designer wares and creating a new fashion for the Indian customers. This fashion specialty store has different sections like-
  • Wills Classic or the collection of formal wear
  • Wills Clublife or the evening wear and fashion accessories collection
  • Wills Sport or the relaxed ware collection
  • Wills Signature or designer wear collections from leading designers of India
  • Essenza Di Wills or an exquisite range of fragrances and bath and body care products for both men and women
  • John Players or mens ware for all time
  • Miss Players or collection of trendy wear for new generation women