Bajaj Auto

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Bajaj Auto Limited is an Indian automotive manufacturing stalwart. It is a division of one of the 10 largest business conglomerates in India- The Bajaj Group, which was founded in 1926. Bajaj Auto Limited, the flagship company of the Bajaj Group, is ranked fourth amongst the largest two-wheeler and three-wheeler manufacturers in the world. It is primarily involved in manufacturing and selling of motorbikes and scooters (two-wheelers) and auto-rickshaws (three-wheelers).?

About Bajaj Auto Ltd India

The Bajaj Group was founded in 1926 by an Indian freedom fighter industrialist and philanthropist Jamnalal Bajaj. Bajaj Auto Limited was founded in November 1945 and it started off with selling two-wheelers and three-wheelers, which were initially imported in India. Bajaj Auto Limited has its headquarters in Pune, Maharashtra. Rahul Bajaj is the Chairman of the Bajaj Group, while Rajiv Bajaj is the Managing Director of this Indian conglomerate.

Bajaj Auto Key Locations in India

The Bajaj Auto has massive presence in India as well as oversees, manufacturing two- and three-wheeler units at a number of locations in India. The Uttarakhand manufacturing facility is solely for manufacturing two-wheelers, while the Aurangabad plant is used for manufacturing three-wheelers. Two-wheelers are also manufactured at the Chakan and Akurdi plants.
  • Headquarters and Plant – Akurdi, Pune, Maharashtra
  • Manufacturing Facility –Waluj, Aurangabad, Maharashtra
  • Manufacturing Facility –Chakan, Pune, Maharashtra
  • Manufacturing Plant – Pantnagar, Uttarakhand
  • Corporate Office – Mumbai, Maharashtra

Map showing Bajaj Auto plants in India

Map showing Bajaj Auto plants in India
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Current Products of Bajaj Auto

The Bajaj Auto Limited has earned fame for a number of iconic two-wheeler models in India. Bajaj Chetak, Bajaj Super, Bajaj Priya, Bajaj Sunny and Bajaj Caliber 115 were some of the models that earned huge ridership in the past. Bajaj Auto is still one of the major players in the Indian subcontinent as well as oversees as far as riders’ priorities are concerned, and that’s all because of its ultra-modern and advanced technology bikes and other two-wheelers. Given are the various two-wheeler models and their respective starting prices:-
  • Bajaj Avenger 220 DTS-i (Rs. 75,502)
  • Bajaj Pulsar RS200 (Rs. 1,18,500)
  • Bajaj Pulsar AS200 (Rs. 93,457)
  • Bajaj Pulsar AS150 (Rs. 82,690)
  • Bajaj Pulsar NS200 (Rs. 83,377)
  • Bajaj Pulsar 220 (Rs. 88,382)
  • Bajaj Pulsar 180 DTS-i (Rs. 68,537)
  • Bajaj Pulsar 150 DTS-i (Rs. 65,497)
  • Bajaj Pulsar 135 LS (Rs. 57,444)
  • Bajaj Discover 150F (Rs. 58,739)
  • Bajaj Discover 150S (Rs. 51,720)
  • Bajaj Discover 125T (Rs. 50,387)
  • Bajaj Discover 125M (Rs. 47,186)
  • Bajaj Discover 100T (Rs. 47,032)
  • Bajaj Discover 100 (Rs. 42,859)
  • Bajaj Platina 100 (Rs. 39,751)
  • Bajaj CT 100 (Rs. 36,828)

Bajaj Auto Dealers in India

The Bajaj Auto motor vehicles can be bought at almost every part of India. The company has a total of 593 dealership outlets around 459 cities of the country.

Number of Bajaj Auto dealerships in some of the major cities:-
  • Pune (10)
  • Delhi (10)
  • Chennai (9)
  • Hyderabad (9)
  • Mumbai (8)
  • Bangalore (8)
  • Ahmedabad (6)
  • Jaipur (6)

Bajaj's Vision for Continuous Growth and Excellence

Bajaj Auto Limited has risen to this level riding on a vision of its founding fathers. The same is needed for continuous growth and manufacturing excellence. Rahul Bajaj, the Chairman of the Bajaj Group, has set some guidelines for the company to follow and achieve heights of brilliance in the coming years. These guidelines are mentioned below:
  • Bajaj Auto Limited will continuously specialise its Motorcycle and Commercial Vehicle brands through its strategy of differentiation.
  • To 'defend' its brands, Bajaj Auto Limited will continuously improve its core competencies in all its functions, all over its supply chain, including its suppliers and dealers.
  • Bajaj Auto Limited's core competencies rest on its value of innovation, perfection and speed.
  • Bajaj Auto Limited has adopted Total Productive Maintenance, the prime mover towards excellence, to build and to continuously improve its core competencies.
  • Total Productive Maintenance shall provide a holistic, structured and quantifiable methodology for deeper and wider continuous improvement in an integrated way aligned to Bajaj Auto Limited's business vision.
  • Total Productive Maintenance ensures that every employee of Bajaj Auto Limited and its business partners, individually as well as collectively, strive to keep Bajaj Auto Limited distinctly ahead.

Bajaj Auto Internet/Social Network

Achievements and Awards won by Bajaj Ltd

The Bajaj Auto Limited has achieved great heights and has won many accolades over the last six decades. Here are a couple of highlights and recently won awards by Bajaj Auto Limited:

  • Manufactured 1,00,000 vehicles in 1970.
  • Sold 1,00,000 vehicles in the 1976-77 financial year.
  • Sold 5,00,000 units in the 1985-86 fiscal year.
  • Manufactured and sold one million vehicles in 1995.
  • Sold 1,00,00,000 units in 1995.
  • CNBC - Overdrive honoured Bajaj Pulsar with Hall of Pride Awards in 2010.
  • Bajaj Pulsar 135 LS was given “Bike of the Year” award by Bike India in 2010.
  • Bajaj Pulsar 150 was given Frost & Sullivan's 2012 Voice of Customer Choice Award.
  • Discover 125ST won 2012 ET Zigwheels - 110cc to 125cc Motorcycle of the Year.
  • Bajaj Pulsar 135 LS was awarded “Bike of the Year” by BBC – TopGear in 2010.
  • Pulsar 200 NS was conferred NDTV Car & Bike Two wheeler of the Year in 2013 as well as "Bike of the year" by Bike India in 2013.
  • Pulsar 200 NS won Bike India Awards "Motorcycle of the year 125-200cc" in 2013.
  • Bajaj Auto Limited got 96tth rank on Forbes' World's 100 most innovative companies in 2014-15.
  • Bajaj Auto was rated 5th in Top 50 Most Valuable Indian Brands 2014.
  • KTM Duke 390 was bestowed with NDTV Car & Bike - Motorcycle of the year up to 500cc in the Product & Technology category in 2014.
  • KTM Duke 390 won Bike of the Year - Bike India Awards 2014 in the Product & Technology category in 2014.
  • Bajaj Auto Limited Chairman Rahul Bajaj received Rotary Life Time Achievement Award in Leadership Excellence in 2014.

Last Updated on May 22, 2015