Household Accessories Market

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The Household Accessories Market is an important part of the FMCG sector in India. The market consists broadly of two categories, such as, household care segment and white goods segment.

The Household Accessories Market in India is growing very fast. With increasing awareness about the cleanliness of the environment that people are staying in and about the better living standards, the Household Accessories Market is expanding steadily.

The high level of competition in this sector has helped it to penetrate deeper into the urban market. With the recent developments in this sector, it is expected to have more scopes of growth. The Compounded Annual Growth Rate of the Household Accessories Market in India from 2005 to 2010 is expected to be 2 %.

The major growth is expected to take place in the toiletry products and the air care products. The market is broadly divided into two heads - household care segment including products used for cleansing of the household items, and white goods consisting of refrigerator, micro oven, washing machine, dish washer, television, etc.

Household Accessories Market - Products

Household Care Segment

  • Fabric wash
  • Laundry Soaps
  • Synthetic Detergents
  • Synthetic Powders

Household cleaners

  • Dish and Utensil cleaners
  • Floor cleaners
  • Toilet cleaners

Air fresheners

  • Sprays and Aerosols
  • Electric Air Fresheners
  • Gels and Candles
  • Car Air Fresheners
  • Bathroom Fresheners
  • Domestic Room Fresheners

Mosquito repellents

  • Coils and Mats
  • Liquidator
  • Candle
  • Vaporizer
  • Hit
  • Jet
  • Cream
  • Spray
  • Gel
  • Lotion
  • Aerosol Cans

White Goods

  • Refrigerators
  • Washing Machines
  • Dish Washer
  • Micro Oven
  • Television

Household Accessories Market - Companies

Household Care Segment
  • Uni Lever
  • Nirma
  • Dabur India
  • Godrej Sara Lee
  • Henkel India
  • Jyothi Laboratories
  • Naulakha Soaps and Detergents
  • Reckitt Benckiser (India)
  • Proctor and Gamble
  • Bayer India
  • Balsara Hygiene
  • Henkel Spic
  • White Goods Segment

    • Samsung
    • LG
    • Electrolux
    • Whirlpool
    • Haier
    • Sony
    • Godrej
    • Orpat
    Last Updated on 3/16/2011