Retailing of Packaged Goods

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Retailing of packaged goods industry is witnessing tremendous rise in India. With rise in disposable income, urban population and organized retailers the retailing of packaged good holds good promise.

Overview of Retailing of Packaged Goods in India

Among all retail industry the Retailing of Packaged Goods in India is registering the highest growth. The Retailing of Packaged Goods in India is offered through small time shops, supermarkets, hypermarkets etc. The packaged goods market in India covers all organized retail sectors as well as unorganized retail sectors.

The rise of the retail industry in India have necessitated and propelled the growth of Retailing of Packaged Goods in India. This tremendous growth of the packaged goods industry of India has further propelled the growth of the Indian manufactures and retailers. Today, the Indian consumer is more aware of the benefits associated with packaged goods. The value of brand proprietorship and quality has increased a number of times.

Even in the perishable food items sector the brands holds good weightage. Rapid urbanization and fast city life has also contributed to the growth of the packaged goods industry in India. Today, the markets are flooded with a good numbers of brands across all sectors and consumer's loyalty for particular brand is on the wane. Thus to hold on to the customer base the companies are offering better packaged products to retain more product value.

Growth opportunity for the retail packaged industry in India

  • The total numbers of organized retailers have grown from 3478 in 2002 to 8091 in 2007
  • The numbers of malls in India is expected to increase from 158 in 2005 to 600 by the end of the year 2010
  • The urban Indian population in India is estimated to grow from 28% in 2007 to 40% by the end of 2020
  • The middle class Indian community is estimated to grow from 22% in 2007 to 32% by the end of 2010
  • Disposable income of Indian is expected to grow at an average rate of 8.5% annually

Last Updated on 3/16/2011