FMCG Market in West Bengal

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FMCG Market in West Bengal - Overview

The developments in the FMCG Market in West Bengal have been remarkable in the past few years. The state has been experiencing massive developments in construction, industries, services sectors, etc, which has enhanced the level of income in turn increasing the expenditure levels. The penetration in the rural areas is not that high as compared to the cities. The FMCG companies should make efforts for the enhancing the penetration levels by making people aware of the products and their advantages.

FMCG Market in West Bengal - Major Areas

The major cities in West Bengal where the concentration of FMCG market is more, are -
  • Kolkata: One of the largest cities in India, the cultural capital of the country, and home to a number of different industries.
  • Howrah: Important railway terminus and contains several big industrial units
  • Durgapur: It is one of the most important industrial towns in India and the home to the SAIL steel plant.
  • Asansol: Important for its industries
  • Midnapore: District Headquarter of Midnapore (West), important educational center
  • Kharagpur: The home of the premier engineering institute IIT Kharagpur
  • Siliguri: The largest town in North Bengal, important tourist base for travels to Hilly regions of West Bengal and Sikkim.
  • Malda Town: The District Headquarter of Malda, famous for its mango production
  • Murshidabad: One of the oldest cities in West Bengal, famous for its rich historic past.

FMCG Market in West Bengal - Major Players

  • ITC Kitchen of India
  • Cadbury India ltd
  • Britannia India ltd
  • Pepsi co.
  • Marico
  • Parle Foods Pvt Ltd
  • Dabur India ltd.
  • Nirma ltd.
  • Reckitt Beckinser
  • Priya Foods
  • Colgate-Palmolive India
  • MTR Ready to Eat Range
  • Jyothy Laboratories
  • Cargill
  • ITC Ashirvad
  • Procter & Gamble
  • Coca-cola
  • Heinz co.
  • Nestle
  • Coca-cola
  • Sony
  • Samsung
  • IFB
  • Electrolux
  • LG
  • Videocon
  • TCL
  • Whirlpool
  • Haier
  • Kenwood
  • Orpat
  • Phillips

Last Updated on 3/16/2011