O. T. C. Market in India

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About O. T. C. Market in India
Over-the-Counter markets, popularly called O. T. C. markets, mainly refers to spot markets as well as those markets of specific commodities, which can be localized. The specialty of such markets is that almost all kinds of trading done there are delivery based. O. T. C. trading is generally a direct deal of financial instruments like bonds, commodities, derivatives, stocks etc. between 2 parties. To be precise, an O. T. C. market is a kind of financial market, which trades products over-the-counter.

Varied F. M. C. G. companies in India, especially the pharmaceutical companies of the country occupy a significant portion of the Indian O. T. C. market.

O. T. C. Products in India

Among the various categories of O. T. C. in India, the ones that are known for spending the maximum amount for brand building on T. V. are as follows:

Analgesic or Cold Tablet
  • Crocin
  • Dcold
  • Disprin
  • Stopache
  • Triaminic
  • Vicks Vaporub
Antiseptic Cream or Liquids
  • Boroplus
  • Borosoft
  • Dettol
Balm or Rubs
  • Amrutanjan Joint Ache Cream
  • Emami Mentho Plus
  • Himani Fast Relief
  • Iodex
  • Moov
Cough Lozenges
  • Halls
  • Strepsils
  • Vicks Cough Drops
  • Dabur Hingoli
  • Eno
  • Hajmola
  • Pudin Hara
Health Supplements (Tonic and Vitamin)
  • Boost
  • Calcium Sandoz
  • Complan
  • Dabur Chawanprash
  • Himalaya
  • Horlicks
  • Jeevanprash
  • Sona Chandi Amritprash
  • Sona Chandi Chawanprash
Skin Treatment (Medicated)
  • Clearsil
  • Itch Guard
  • Krack
  • Ringguard
  • Smyle Sore Throat Reliever
  • Tavist or Tavegyl
  • Vicks Action 500
  • Otrivin
Apart from these famous brands, there are numerous other O. T. C. products that are available in India. Some of them are mentioned below:

  • Antacids
  • Anti-flatulent
  • Band-aids or other types of medicated dressings
  • Benadryl
  • Glucose powders
  • Gripe water for babies

Key O. T. C. Players in India

The Republic of India has got a number of O. T. C. players. To name some of the renowned O. T. C. players in this country are:

  • Amrutanjan Health Care Limited
  • Cipla Limited
  • Dabur India Limited
  • Emami
  • Glaxo Smith Kline (G. S. K.)
  • Heinz India Private Limited
  • Himalaya Herbal Healthcare
  • Kopran Limited
  • Nicholas Piramal India Private Limited
  • Novartis
  • Paras Pharmaceuticals Limited
  • Procter and Gamble
  • Reckitt Benckiser Group Plc.
  • Taj Phramaceuticals

Growth and Challenges of O. T. C. in India

Over the years, the Over-The-Counter market in India has shown a significant growth. The expansion of this market gets reflected from the different industries involved in it. During the year 2005, the O. T. C. segment of India was at INR. 4, 500 crores and was considered to touch INR. 20, 000 crores post inclusion of the neutraceuticals and cosmeceuticals. By the end of 2007, it was projected to grow at the C. A. G. R. (Compounded Annual Growth Rate) of around 4.5 %. However, presently, this Indian market is believed to be growing at the C. A. G. R. of approximately 12 % to 15 %.

Though the healthcare industry of this country has been one of the most noted beneficiaries of this market, but this segment has much more to go. Following are some of the challenges experienced by the O. T. C. market in India:

It is not clearly defined what an O. T. C. pharma product comprises of.
The Indian regulatory authority does not allow the sale of some drugs like Ranitidine to be sold without prescription. In the western supermarkets, it is sold without prescription though.

According to the rules and regulations, O. T. C. products can not be sampled to consumers directly. It necessitates to be going through the level of a pharma shop.

Indians choose home remedies than a prescribed drug.
Some of the O. T. C. brands lack consistent building of brand name during a specified time period because of high branding cost.

Last Updated on 1/25/2012