Retailing of Lifestyle Products

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Retailing of Lifestyle products in India registered substantial growth from the period from 2002 to 2007. These life style products are being offered through the single retail stores or through stores in hypermarkets.

Overview of Retailing of Lifestyle Products in India

Retailing of Lifestyle products in India is registering high growth trends. With rise in per capita income in India and easy access to the western world, the Indian consumerism for premium quality accessories is changing. The spendings on lifestyle products like garments, computer, car, cell phone, etc is witnessing paradigm shifts. Reports suggests, that over the last ten years the spendings on number of lifestyle products has increased in India, especially the garments sector. The growth in spendings on the lifestyle products in India can be attributed to easy availability of finance, brand consciousness and rapid urbanization. Organized retailing of lifestyle products in India is offered through, either dedicated outlets of branded lifestyle companies or through hypermarkets. The period from 2002 to 2007 witnessed prominent increase in the numbers of clothing manufacturers and consumer durables retailers in India.

Clothing retailers increased from 1075 in 2002 to 2266 in 2007.

  • Manufacturer retailers - 293 in 2002 to 590 in 2007
  • Chain stores - 315 in 2002 to 852 in 2007
  • Single largest stores - 476 in 2002 to 824 in 2007

Consumer durables retailers increased from 359 in 2002 to 822 in 2007.

  • Manufacturer retailers - 141 in 2002 to 284 in 2007
  • Chain stores - 98 in 2002 to 298 in 2007
  • Single largest stores - 120 in 2002 to 240 in 2007

Some of the companies offering lifestyle products in India

  • Wills Lifestyle
  • Pantaloons
  • Westside
  • Trent
Big Indian companies are aggressively working to explore the huge opportunity that the retailing industry in India offers. Reliance brands to offer private equity to lifestyle companies in India. This decision comes in wake of launch of reliance retail, since Reliance is looking for companies who can partner them in their retailing business.

Last Updated on 3/16/2011