Scope of FMCG Industry In India

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A Short Note on the Scope of FMCG Industry In India-

FMCG Sector in India is one of the four largest sectors in Indian economy. The FMCG (Fast Moving Consumer Goods) companies have faced tough competition among themselves over the years which is continuously increasing. This is due to the increase in per capita income among individuals and also various developments in rural economy. The FMCG sector has changed its strategies and has opted for a more well-planned marketing of the products to penetrate both the rural and urban markets. To execute these tasks, the FMCG companies are hiring more and more people which has led to an increase in the job prospects in this sector. Thus, FMCG sector is creating massive employment with good career prospects. Marketing, retail, sales, services and supply are the key areas which generates maximum career scopes in FMCG Industry in India.

Prospects in the FMCG Sector in India-

FMCG sector in the Indian rural market is one of the most booming sectors in Indian economy. The villages of India account for 12.2% of the world's population. The farm sector has been one of the significant sectors which boosted the rural economy resulting in the higher consumption of FMCG products. The consumers in both rural and urban sectors can afford high-priced branded products nowadays with the high disposable income.

The FMCG sector in India has grown significantly in the year 2007 and this gave rise to huge prospects in the sector. The rural and urban sectors fared equally well in the processed food items in the year 2007. The rural market separately performed well in the personal care, fabric care, and hot beverages while the urban market did well in home care, personal care, bakery, dairy products, and the like.

Last Updated on 3/16/2011