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Reebok, the American-based global brand which manufactures and markets sports and lifestyle products has been operating in the Indian sportswear market since 1995. It has accelerated its sales volume in the country faster than its other two contenders, Nike and Adidas.

In the year 2004, the sales of Reebok stood at USD 59 million. Reebok gained success in the Indian market within a very short span of time as compared to other international sports brands. By the end of 2005, Reebok opened around 182 franchise stores in various parts in India and 2000 multi-brand outlets. The largest investment carried out by Reebok India has been the creation of an international retail ambiance in all its exclusive stores.

Apart from shoes, Reebok also came up with its NBI-NFL range of t-shirts for the Indian consumers which added to its success in the Indian market. Reebok has also tied up with cricketers like Rahul Dravid, Mohamed Kaif, Yuvraj Singh, Irfan Pathan, Dhoni and Harbhajan Singh to promote the brand more easily across the Indian market. Reebok uses Bawa Shoes in Jalandhar and Moja in Sonepat to manufacture its range of low-priced shoes for every class of consumers.

Reebok India has been the recipient of the prestigious Subsidiary of the Year award for two consecutive years - 2003 and 2004. It has outdone the large-scale markets like China and Japan to claim the award. Reebok has set up its branch offices in Mumbai, Kolkata, and Bangalore and ranks top among all international footwear brands in India. Reebok India is headed by Managing Director Mr. Subhinder Singh Prem.

Till the year 2007, Reebok has certified almost 900 trainers to carry out the business. Reebok India launched its largest store of 15000 sq ft. at Jubilee Hills, Hyderabad in the year 2007 which was inaugurated by Mr. Subhinder Singh Prem. The inauguration was followed by a fashion show which promoted its fall winter 2007 collection. The shop displayed its product range under some broad categories namely 'Running', 'Walking', 'Aerobics', 'Tennis', 'Cricket' and 'Lifestyle' to enable its customers make an easy pick.