Godrej Consumers Products

Godrej Consumers Products or Godrej Consumer Products Ltd. (GCPL) is one of the leading companies in the Indian FMCG market. More than 350 million people all over India use Godrej products, while there are 30 other counties where GodrejCP is immensely popular.

Being a member of the Godrej Group, this growing company is the best in the field of personal, hair, household and fabric care. Presently some 950 people are employed in GCPL. Apart from offering top-notch consumers products, Godrej Group is also renowned for providing high-tech engineering solutions to the world.

Godrej Consumers Products has its manufacturing units at Guwahati in Assam, Baddi in Himachal Pradesh and Malanpur in Madhya Pradesh, and all of its factories have been granted ISO certifications.

History



Godrej Consumers Products is a wing of the renowned Godrej Group which was initiated in the year 1897 by Ardeshir and Pirojsha Godrej. Initially, the group was a locks manufacturing company, but now it is one of the largest diversified commercial firms in India and the most reliable brand. The company also takes pride for being the pioneer to manufacture soaps from vegetable oil. Highly appreciated for its product quality, first-class after-sales service, Godrej Consumers Products is truly the leader in its category.

Godrej Group



Employing some 18,000 employees, the Godrej Group features a diversified portfolio. Annual sales of the group is more than $1 billion and it includes wide array of industries ranging from machine tools, furniture, appliances, precision equipment to healthcare, office equipment, interior solutions, food-processing, etc. In addition, Godrej Group also has proven track record in industries such as, construction, security, information technology as well as materials handling and industrial storage solutions, Medical Diagnostics and Aerospace Equipment, Chicken and Agri-products, Engineering Workstations, Mosquito Repellents, Car perfumes, Edible Oils and Chemical, Stackers, tyre handlers, Sweeping machines, access equipments etc. It is also recognized for producing world-class Typewriters and Word processors, Rocket Launchers, security Systems and Safes.

Objectives



Godrej Consumers Products is committed to protect its stakeholders' interest by offering the best services to its consumers. The company aims to serve its clientele with pioneering and cost-effective solutions to cater to their daily needs and uplift the quality of living as well.

Products

Wide array of products are manufactured by Godrej Consumers Products. The company is popularly known for its Soaps, Toiletries, Hair Care, Household Care, and Fabric Care solutions not only in India, but also in the countries across the globe. To offer the best to the consumers, GodrejCP employs the Total Quality Management system. Major GodrejCP products include the following:

  • In the hair color category, Godrej Consumers Products is considered as the best. It has variety of products such as, Godrej Liquid & Powder Hair Dyes, Godrej Kesh Kala Oil, Godrej Renew Coloursoft Liquid Hair Colours, and Nupur based Hair Dyes.
  • Fairglow, Cinthol, Godrej No. 1 are some of the popular Toilet soaps of Godrej Consumers Products. FAIRGLOW is the first Fairness soap in India. GCPL is also the contract manufacturer of toilet soaps of some of the renowned brands in India.
  • EZEE is the Liquid Detergent brand of Godrej Consumers Products, and it is rated as the best in this category.
International Operations

Popularity of GCPL products has been growing rapidly in international market, and to meet this emerging demand, the company is also expanding the breadth of its operations. GodrejCP products are now exported to 30 countries worldwide.

Subsidiaries

Subsidiaries of Godrej Consumers Products include Kinky Group (Pty) Limited, South Africa, Keyline Brands Ltd, Godrej Global Mideast FZE, Sharjah, and Rapidol Pty Ltd. South Africa.

Keyline Brands Ltd

Keyline Brands Ltd. is one of the most popular U.K brands which has brilliant track record in the toiletries and personal care sector. Some of its well-known brands are Cuticura, Aapri, Erasmic and Nulon. Brian Boyce and Vicki Dryden Wyatt founded the company in 1990, and in the month of October, 2005, it was taken over by the Godrej Consumers Products.

Rapidol Pty Ltd. South Africa

Rapidol Pty Ltd which is South Africa based company, and internationally known for its hair color brands named 'INECTO' and 'SOFLENE.' It was acquired by Godrej Consumers Products in September, 2006.

Godrej Global Mideast FZE, Sharjah

Godrej Consumers Products has enhanced its global presence by acquiring Global Mideast FZE on October 1, 2007. Based in Sharjah, this company was initiated to make Godrej FMCG products in countries like Kuwait, Bahrain, Oman, and Saudi Arabia.

Kinky Group (Pty) Limited, South Africa

Kinky is another subsidiary of GCPL which was acquired in April 2008. In addition to its products such as, hair, wigs and wefted pieces, hair braids, and hair pieces, this renowned company also has hair accessories like hair sprays, oil free shampoo and styling gels. The company is based in Durban, South Africa.

Address

Godrej Consumer Products Ltd.

Registered Office:

Pirojshanagar, Eastern Expresss Highway
Vikhroli, Mumbai - 400079, India.
Phone - (022) 25188010, 25188020, 25188030
Fax - (022) 25188040
Website: www.godrejcp.com


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Last Updated on 06th June 2011



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