Indian Beer

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The Indian Beer Industry is growing at a yearly rate of 7% to 9%. Among the various beer brands in the Indian market, some of the most popular brands that are doing extremely well are Kingfisher, Haywards 5000, Haywards 2000 premium, Hi-Five, and Sandpiper. United Breweries and SABMiller are the major players in the Indian beer industry till now and India is also likely to see the setting up of a number of beer markets by some top international players like Anheuser-Busch, Carlsberg and InBev very soon.

A Brief Note on Indian Beer Industry-

A robust growth of around 7% to 9% per year has been witnessed by the Indian Beer Industry for the past ten years. In the recent period, the growth rate in the beer industry in India has been significantly high.

During the financial year 2005-2006, 100m volumes were passed from this industry. The consumption of beer in India continued to increase with the growing income levels. There was a tough competition in the Indian beer industry between the United Breweries Group ruled by Vijay Mallya and Shaw Wallace ruled by Manu Chabbria in the earlier days. This picture of the beer industry in India changed with the entry of SABMiller in the country. This international beer manufacturer captured the Indian beer market by acquiring the small scale brewery firms in the Southern part of India in the initial stages and then hit the market by acquiring Shaw Wallace's beer portfolio which accounted for a turn over of USD 132 million in the year 2003. Soon after SABMiller introduced a renowned brand named as Haywards 5000 along with the already existent brand of its own.

Top Ten Beer Brands in India-

  • Kingfisher
  • Haywards 5000
  • Sandpiper
  • Foster's Beer
  • Carling Black Label
  • Maharaja Premium Lager
  • Royal Challenge
  • San Miguel Lager
  • Hi-Five
  • Strohs

Forecast of Beer Market in India-

The beer market in India is expected to achieve n yearly growth rate of 17.2 % by 2011. Due to a significant growth in the standard of living in India, the consumption rate has also grown immensely since past few decades. In the coming two to three years, the sales of beer are expected to witness a robust growth deeming the high disposable incomes at present. The existing players in the beer market in India such as United Breweries and SABMiller are expanding their markets and new players like Anheuser-Busch, Carlsberg and InBev have already made their entry in the Indian market.