Top Consumer durables brands in India

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About Consumer Durables Brands

Consumer durables refer to those consumer goods that do not quickly wear out and yield utility over a long period of time. Some of the common examples of these kinds of goods are electronic items, kitchen appliances, home furnishings, leisure equipment and so on. Consumer durables can be broadly categorised into three heads:

White Goods: These kinds of goods include washing machines, conditioners, audio equipment, speakers and refrigerators.
Brown Goods: These kinds of goods include kitchen appliances such as microwave ovens, grinders, chimneys, electric fans, iron, mixers and other similar cooking appliances.
Consumer Electronics: These kinds of goods include VCD players, DVD players, MP3 players, mobile phones, telephones and the likes.

List of Top (Leading) Consumer Durable Brands


This Indian manufacturing major came into existence in 1987 and is headquartered in Bengaluru, Karnataka. Titan is a celebrated manufacturer and dealer of renowned jewellery, watches, sunglasses and other luxury consumer accessories. Titan offers a number of brands that are rated amongst the very best in their respective segments such as Titan, Fastrack, Sonata, Xylys and Helios watches or jewellery brands like Tanishq. Titan is a subsidiary of the Tata Group. The market capitalisation of Titan amounted to Rs. 32,963.50 crore in May 2015.


Whirlpool is an American manufacturer of consumer products founded in 1911 in Michigan, U.S.A. Whirlpool started off its operations in India in 1987 and has grown up to be one of the biggest consumer durables companies in India today. Whirlpool manufactures, markets, sells and supplies a wide range of refrigerators, washing machines, air conditioners, microwave ovens, water purifiers and the likes. Whirlpool commands great popularity in almost all the segments that it is involved in. In May 2015, the market capitalisation of Whirlpool was valued around Rs. 9,204.55 crore.


Symphony is an Indian consumer durables company founded in 1988. It is amongst the world leaders as far as manufacturing air coolers is concerned. Symphony operates in more than 60 countries around the world and boasts of making user-friendly and eco-friendly products for residential as well as commercial customers. The market capitalisation of Symphony was worth Rs. 7,804.05 crore in May 2015.

Rajesh Exports

Rajesh Exports is an Indian consumer durables manufacturer of gold and diamond jewellery with its headquarters in Bengaluru, Karnataka. According to the official website of Rajesh Exports Limited, the company is the largest manufacturer of gold products in the world. Rajesh Exports has its own chain of jewellery outlets named as 'Shubh Jewellers'. The market capitalisation of Rajesh Exports amounted to Rs. 6,749.64 crore in May 2015.

PC Jewellers

PC Jewellers is a major jewellery manufacturer and a household name in India. It was incorporated in April 2005 and has its most famous showroom in Karol Bagh, New Delhi. It designs, makes, sells and exports gold and diamond jewellery in India and overseas. The market capitalisation of PC Jewellers reached Rs. 6,633.86 crore in May 2015.

Videocon Industries

Videocon Industries was established in 1979 and is headquartered in Mumbai, Maharashtra. It is a long celebrated company dealing in essential consumer electronics and home appliances like TVs, washing machines, refrigerators, air conditioners, CD-DVD players and so on. Videocon is also one of most common household names in India providing a vast range of high quality consumer durables at affordable prices. In May 2015, Videocon's market capitalisation was valued at around Rs. 4,906.51 crore.

TTK Prestige

The consumer durables unit called TTK Prestige belongs to its business conglomerate parent group known as the TTK Group founded in 1928. TTK Prestige is highly reputed and famous for its consumer products especially for kitchenware. It primarily manufactures cookers, gas stoves, frying pans, microwave ovens, 3-in-1 juicer-mixer-grinders, induction cookers and toasters to name a few. The market capitalisation of TTK prestige amounted to Rs. 4,590.47 crore in May 2015.

Blue Star

Blue Star Infotech was founded in 1983 and is one of the largest manufacturers of consumer electronics in India. It has its corporate offices in Mumbai, Bengaluru, New Jersey, Santa Clara, London, Malaysia and Singapore. It is a subsidiary of the Blue Star Group. The most notable products of Blue Star are air conditioners. Blue Star ACs are amongst the top AC brands in India though it produces refrigerators as well. The market capitalisation of Blue Star Infotech in May 2015 amounted to Rs. 3,168.45 crore.

Bajaj Electricals

As the name itself suggests, Bajaj Electricals manufactures consumer electronic equipment at macro level. Founded in 1926, the Bajaj Group is the parent company of Bajaj Electricals based in Mumbai, Maharashtra. Bajaj Electricals makes consumer appliances like kitchenware, ceiling fans, table fans, pedestal fans, exhaust fans, light bulbs, lanterns, battery torches to name some. Rs. 2,563.90 crore was the market capitalisation of Bajaj Electricals in May 2015.

VIP Industries

Asia' largest and the world's second largest manufacturer of travel utilities like luggage bags and backpacks, VIP Industries started its journey in 1971 and has its headquarters in Mumbai, Maharashtra. VIP is the undisputed king in the travel utility market in India and Asia. It has been looking after the travel needs of people around the world with a wide range of products such as heavy luggage bags, shoulder bags, backpacks, duffel bags, trolleys, waist pouches and so on. In May 2015, the market capitalisation of VIP industries was valued to the tunes of Rs. 1,356.28 crore.

Growth prospect of consumer durables Industry in India

With the continuous inflow of disposable income and advancement of technology, the demand for varied consumer durable goods is witnessing a relentless upwards movement in India. This in turn is leading to a strong competition among different consumer durable brands as the price gap between the same consumer goods of different companies is narrowing. These goods are becoming cheaper day by day. Consumer durables’ market is expected to go twofold at 14.8 percent CAGR to US$ 12.5 billion in the 2015-16 fiscal year from US$ 6.3 billion in the 2010-11 fiscal year.

Last Updated on May 30, 2015