Top Mobile Phone Brands in India

During January-March 2012, Nokia was the leader when it came to top mobile brands in India for handsets with a market share of 23 per cent. Samsung was in the second position with a 14.1 percent possession of the market and Micromax, an Indian brand, was in the third position with a market share of 5.8 per cent. But now the scenario has changed. Samsung has acquired the largest lead when it comes to cell phone sales closely followed by the Indian brand Micromax.

Data provided by CyberMedia Research India states that the sale of mobile phones has surpassed 50 million during January-March 2012, which is 9.1 percent more than the corresponding period from 2011. Smartphones comprise 5.3 percent of phones sold in this time and they also account for almost 25 per cent of the aggregate revenue earned from selling mobile handsets in India.

Multi-sim handsets have been preferred by Indians, as is evident from the latest trends, and have accounted for almost 66.67 percent of the aggregate sales. 3G handsets have accounted for less than 10 percent of the aggregate sales as per CyberMedia in this period.

Top 10 Mobile Phone Brands in India

Following are the top 10 mobile phone makers operating in India:

Samsung

Samsung with a market share of 25.3 percent occupies the second spot in the list of mobile handset makers in India. In 2011-12 it earned aggregate revenue of INR 7,891 crore that was 38 per cent more than the 2010-11 figure of INR 5,720 crore.

Micromax

Micromax occupies the third spot on the list with a market share of 6.3 per cent. In 2010-11 its total revenue had amounted to INR 2,289 crore which decreased by 14 per cent to INR 1,978 crore in 2011-12.

Motorola

The mobile phone division of the erstwhile Motorola is now referred to as Motorola Mobility. It specializes in providing personalized information that satisfies the various necessities of the clients both in their homes as well as when they are on the move.

BlackBerry

BlackBerry is in the 4th spot of the leading mobile handset manufacturers of India and has a market share of 4.7 per cent. In 2011-12 its aggregate revenue amounted to INR 1,460 crore, which was 25 per cent lesser than the 2010-11 figure of INR 1,950 crore.

Karbonn

Karbonn Mobiles have a market share of 4.3 percent and take up the 5th spot in the list. In 2010-11 the company had earned INR 1,004 crore, which increased by 32 per cent in 2011-12 to INR 1,327 crore.

HTC

HTC has a market share of 3 per cent, which places it in the 6th position in the list for top mobile handset manufacturers of India. In 2011-12 its total revenue was INR 923 crore, which was 105 per cent more than the 2010-11 figure of INR 450 crore.

Sony

Sony Mobile Communications AB is a mobile phone making organization whose head offices are in Tokyo and which operates in several countries including India. As per financial statistics from the third quarter of 2012, it occupies the third spot about market share in the world among mobile makers. Its major products are the BRAVIA and XPERIA ranges.

Spice

Spice is in the 7th position on the list with a total market share of 2.5 per cent. In 2010-11 its revenue amounted to INR 920 crore that went down by 14 per cent to INR 790 crore in 2011-12.

LG

LG has a 2.5 percent share in the Indian market for mobile handsets which places it in the 8th spot. In 2011-12 it had garnered a total revenue of INR 780 crore, which was 57 per cent less than the 2010-11 figure of INR 1834 crore.

Huawei

Huawei has a market share of 2.4 per cent, which means it has a 9th position in the list of leading mobile handset makers in India. Its revenue in 2010-11 amounted to INR 626 crore, which went up by 20 percent 2011-12 with a figure of INR 750 crore.

G’Five

G’Five has a market share of 2.1 percent, giving it the 10th spot in the last spot for leading mobile handset makers of India. In 2010-11 it had earned total revenue of INR 1,326 crore, which went down by 49 percent to INR 670 crore in 2011-12.

Apple

Apple is one of the most popular mobile phone brands now used in India. Apple has a significant feature, which makes it so popular, including its camera quality, inside features, display and it's stylish and classy look. Apple holds a 3.54% market share.

Oneplus

Oneplus is another popular phone brand in India. The outstanding features of the brands, which make it popular, include fast charging for features and a fast processor. The popular model of the brand includes 7plus, 7 plus T and Nord 2. Oneplus holds a market share of 48%.

Oppo

Oppo is popular amongst Indians because of its great features which include pop up camera, camera quality and fast performance. Oppo offers a range of models with some budget-friendly options as well. Popular models of Oppo include Oppo F11, F11 Pro, Oppo A7, Oppo A5 and Oppo A3. Oppo holds a market share of 11%.

Vivo

Vivo is another popular mobile brand in India. It is known for its good camera quality, powerful battery and great display. Popular models of Vivo phones include the Vivo V1 Pro and Vivo V15 pro. The market share of Vivtoll date is 16%.

Xiaomi

Smartphones in all ranges with great options are offered by Xiaomi, which makes the t most popular. Popular models include Redmi 8, Redmi 8A, Redmi Note 7 Pro, Redmi 7A and Redmi Note 7S. The market share of Xiaomi is 26%.

Other Mobile Phone Brands in India

Maxx
Maxx Mobile Communications Limited was set up by Ajay Agarwal on January 1, 2004. Its manufacturing location is at Haridwar, Uttarakhand. Since its incorporation, the company has built up a big distribution channel made up of distributors and dealers in India. Zen

• Zen
• Pantech
• Videocon
• Olive
• Maxx
• Olyne
• Lava
• DigiBee
• Reliance
• Usha-Lexus
• Intex
• Google
• FLY
• General Mobile
• Lemon
• Logic
• INQ
• Lenovo
• Dell
• Riviera Mobile
• i-Mobile

Mobile Industry in India Current Scenario

Anirban Banerjee, the Associate Vice President of the Research and Advisory Services division of CyberMedia Research, feels that with the gradual growth of the Indian market for mobile handsets buyers are focusing primarily on feature-based phones that are content-enabled, and smartphones that offer high speed and power. According to him, most of the companies are strong in only one of the two areas with Samsung being the only exception.

CyberMedia statistics also reveal that companies such as Sony and Motorola have opted to focus only on the highly-priced smartphone market which makes up 5.3 percent of the total shipments.

Naveen Mishra, the lead analyst at the Telecoms Practice division of CyberMedia Research, states that at present top global companies such RIM and Nokia and the new organizations like Micromax, Lava, Karbonn, and Spice are facing the challenge of improving their products, services, models, and staying profitable as well as in tune with times for a longer period.

Last Updated on September 01, 2021