Top Detergent Brands in India

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The size of the Indian detergent market is roughly estimated to be ` 12,000 Cr. Characterized by immense competition and high penetration levels
the Indian detergent segment is ruled by players like Hindustan Unilever Limited, Henkel and Proctor & Gamble. As a result of rapid urbanization the demand for better quality household products is constantly on a rise.
To cater to this increasing demand of quality washing powders most of the top detergent brands in India are continually introducing better packaged detergents that are offering a host of benefits in a single wash. In India HUL holds a 38 per cent market share in the washing powder segment clearly standing as the winner. The other important players in the detergent industry include Surf Excel, Nirma and Sunlight.

List of Top Detergent Brands in India


Launched in 1987 by Hindustan Unilever Limited, Wheel is India's top detergent brand. Launched with the motive of catering to the masses this detergent brand in India was an instant hit especially with the India's low income group. Known for its effective cleaning with least effort, this product today is the country's most widely used detergent brands both in urban as well as rural India. The introduction of wheel came as a welcome solution for the elimination of dirt especially from heavy laundry like bed sheets, curtains blankets etc.

Surf Excel

Introduced by HUL to cater to the 'Affluent' or elite-class of India, Surf Excel has evolved to become synonymous with the word detergent in India. Reputed as being the pioneer of detergents in the country Surf Excel over the years, has evolved to become one of the most flexible detergents that is used to cater to the constantly changing washing needs of the Indian masses. Ranging from whitening to removal of stubborn stains this top detergent brand in India caters to all kinds of washing requirements.


Sunlight is India's oldest detergent brand. Sunlight among the top detergents brands in India was launched in 1888. It was first introduced in the market in the shape of a laundry cake. Since the shape did not favor the brand much it was later relaunched in the form of a detergent which sold like hot cakes and gave tough competition to the other detergent brands in the Indian market


Introduced in 1969 Rin was launched keeping in mind the 'Aspiring' or mid strata of the Indian society. Known for providing innumerable benefits at absolutely affordable prices this brand soon shot up to the top three detergent brands in India

Last Updated on May 1, 2015