Top Detergent Brands in India

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The size of the Indian detergent market is roughly estimated to be 12,000 Cr. Characterized by immense competition and high penetration levels, players such as Hindustan Unilever Limited, Henkel and Proctor & Gamble dominate the Indian detergent segment. As a result of rapid urbanization, the demand for better quality household products is constantly on a rise.

To cater to this increasing demand for quality washing powders, most of the top detergent brands in India are continually introducing better-packaged detergents that are offering a host of benefits in a single wash. In India, HUL holds a 38 per cent market share in the washing powder segment standing as the winner. The other important players in the detergent industry include Surf Excel, Nirma and Sunlight.

The Indian laundry detergent market is expected to reach a compound annual growth rate (CAGR) of 5% during the 2018-2023 period. The increase in demand plays an important factor, including the pricing of the products.

It is important to note that Ghari had a major market share from 2014 to 2017. Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses and secures a high market share

List of Top Detergent Brands in India


Launched in 1987 by Hindustan Unilever Limited, Wheel is India's top detergent brand. Launched with the motive of catering to the masses this detergent brand in India was an instant hit especially with India's low-income group. Known for its effective cleaning with the least effort, this product today is the country's most widely used detergent brand both in urban as well as rural India. The introduction of wheels came as a welcome solution for the elimination of dirt especially from heavy laundry like bed sheets, curtains, blankets etc.

Surf Excel

Introduced by HUL to cater to the 'Affluent' or elite-class of India, Surf Excel has evolved to become synonymous with the word detergent in India. Reputed as being the pioneer of detergents in the country, Surf Excel over the years has evolved to become one of the most flexible detergents that are used to cater to the constantly changing washing needs of the Indian masses. Ranging from whitening to removal of stubborn stains this top detergent brand in India caters to all kinds of washing requirements.


RSPL Limited (RSPL) manufactures Ghari detergent powder. In 1988, Chairman of RSPL Group Muralidhar Gyanchandani and Vice-Chairman Bimal Kumar Gyanchandani established the brand. It took nearly 25 years for Ghadi to be the leader in the detergent market. Its tagline is 'Pahle istemal karein fir vishwaas karein’


Sunlight is India's oldest detergent brand. Sunlight among the top detergents brands in India was launched in 1888. It was first introduced in the market in the shape of a laundry cake. Since the shape did not favour the brand much it was later relaunched in the form of a detergent which sold like hotcakes and gave tough competition to the other detergent brands in the Indian market.


Introduced in 1969, Rin was launched keeping in mind the 'Aspiring' or mid-strata of Indian society. Known for providing innumerable benefits at absolutely affordable prices this brand soon shot up to the top three detergent brands in India.

Last Updated on September 01, 2021