Top Namkeen Brands in India

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Initially, Namkeen in India was usually made at home but with the increasing number of companies coming up with cheap and good quality salted snacks the homemade namkeens were replaced by packaged ones available in markets and shops. Since Namkeens form an integral part of the evening snacks of Indians they constitute an important part of the Indian packaged food market. India is home to numerous top namkeen brands such as Kurkure, cheese balls, Bhujia and more.

Namkeen or salted snacks are a part of the snacks consumed by Indians. Since Indians are known worldwide for their tasty tangy and spicy food habits the snacks industry in India is huge is no surprise. The Namkeen market in India is magnanimous which consists of both the organized and the unorganized sectors. The unorganized Namkeen market consists of homemade and loose salty snacks generally sold in small Kiranas. The branded or the organized Namkeen segment in India is increasing virtually by the day. Some of the major players in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The top namkeen brands in India are generally products offered by Haldirams and Frito Lays. Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is known for its large variety of brands that have been ruling the Indian snacks industry for over decades now. Consumers in India in a way have become accustomed to the products of this particular brand. Namkeens are usually eaten with tea and beverages. Namkeens are snacks loved by everyone in a family from young children to elder members.

Products of Top Namkeen Brands in India
  • Leher Namkeens
  • Cheetos (snack balls)
  • Leher Kurkure
  • Potato Rackets
  • Nutyumz
  • Cheese Balls
  • Corn Puffs
  • Hi Protein Crispies

Top Namkeen Brands in India

Haldiram’s: Founded in the year 1937, Haldiram’s is one of the most popular brands in India offering a range of sweets and snacks. A few popular namkeens of Haldiram’s include-bhujia, salted peanuts, khatta meetha mixture and many more.

Bikano Namkeens: Bikano was founded in the year 1950 in Rajasthan and is popular amongst its customers for the varieties they offer of sweets and snacks. Popular snacks of Bikano include Aloo bhujia, Bhelpuri and Papad.

Kaleva Sweet and Namkeens: Kaleva is another well-known brand in India that offers a wide variety of snacks and sweets. They have been running successfully for over four generations now. Almost every Indian household loves snacks like Dal moth.

Makhan Bhog: Makhan Bhog originates from Gujarat is a loved brand of namkeens across India. They specialise in flavoured nuts like spiced cashews.

Punjabi Chandu Halwai: Started in the year 1896, Punjabi Chandu Halwai is famous worldwide for its super tasty sweets and namkeens. They offer popular namkeens Aloo bhujia, Kashmiri Dal Moong, Dal mooth etc. They also export their products globally.

Nutkhat Namkeen (Janta Foods): Nutkhat Namkeens was founded in the year 1954, by Dhirubhai Khakhar. Popular namkeens of their company loved by everyone include potato wafers, banana wafers, moong dal and much more.

Kipps Sweets and Namkeens: Originating from Uttar Pradesh, Kipps Namkeens also offer a wide range of snacks like moong dal and Kaju mixture.

Chappan Bhog: Chappan Bhog has been running successfully since the year 1992 and they offer tasty snacks which are globally famous, including bhujia, roasted snacks, mini khasta and many more.

Prakash Namkeens: Prakash Namkeens are also very popular amongst Indian households. They have a range of namkeens, including- dry fruit samosa, poha mix and bhakarwadi.

Pratap Namkeens: Founded in the year 2003, Pratap Namkeens offers a variety of chips and snacks famous amongst the Indian household.

The Indian snack market offers around 1,000 snack items. The branded namkeen segment consists of a 40% market share of the total salted snacks market in India. Overall market share of Namkeens in the market holds 60-65% share. The market leaders that own all the top namkeen brands in India is Haldirams that has a market share of 41 % and then follows Frito Lays that has a market share of 10%.

Last Updated on August 19, 2021