Top Television (TV) Brands in India

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A list on the top TV brands in India will feature both local and international companies. 2011 was not a good year for the Indian industry for conventional television sets as the market faced a slump that year for the first time ever. In 2011, 12 million units were sold compared to 18 million during 2010 signaling a decline of 33 percent.
This decrease is in accordance with trends all over the world whereby the people are going for LCD technology. The situation would have been different if ELCOT would have been successful in completing its tender of 1 million sets.

List of Top 10 TV brands in India

Following are some of the leading television brands operating in India:


Videocon is a prominent industrial conglomerate with global operations and head offices in India. It has 17 manufacturing locations in India as well as plants in China, Italy, Poland, and Mexico. It is also the third biggest maker of picture tubes on a global basis. The group is presently worth 4 billion US dollars. Apart from color television sets, Videocon offers the following products in India:
  • Washing machines
  • Refrigerators
  • Air conditioners
  • Microwave
  • Other home appliances
It also has the biggest network for service and sales in India. It offers the following types of television sets:
  • DDB LEDs
  • Ultra slim TVs
  • LED TVs
  • Flat TVs
  • LCD TVs
  • Conventional TVs


Sony Corporation operates as the electronic business unit of the Sony Group. Its major television product is the Bravia HD TV that comes in four variants like X Series (4K), 3D TV, and Internet TV. Apart from televisions and projectors it offers products in the following categories:
  • Compact digital cameras
  • Home audio systems
  • Tablets
  • Video cameras
  • In car entertainment systems
  • Games
  • Home video systems
  • Home theater systems
  • Interchangeable lens cameras
  • Computers and peripherals
  • Portable audio systems
  • Mobile phones
  • Storage media and batteries

LG Electronics

LG Electronics is a leading electronics organization based in Yeouido, Seoul. It operates globally and is the second biggest maker of TV sets and the third largest manufacturer of cell phones. It is also LG Group’s premier company. At present it has 75 subordinate entities around the world that make and design televisions, telecom devices, and home appliances. It offers the following types of television sets:
  • Plasma TVs
  • 3D TVs
  • Color TVs
  • LCD TVs


The head offices of Samsung Group are at Samsung Town in Seoul and it operates as an international conglomerate. Samsung Electronics is the world’s biggest electronics company in terms of sales. It offers a wide range of television products such as the following:
  • LED TVs
  • Ultra SlimFit TVs
  • LCD TVs
  • Flat TVs
  • Plasma TVs
  • TV Accessories


Philips is actually referred to as Koninklijke Philips Electronics NV and is primarily based in the Netherlands but operates around the world. It is one of the biggest electronics organizations on a global scale. It has approximately 119 thousand employees in at least 60 countries.

Following are its major ranges in India:
  • Cinema 21:9
  • 5000 Series
  • 8000 Series
  • 4000 Series
  • 7000 Series
  • 3000 Series
  • 6000 Series
  • CRT


Hitachi Limited is a multinational organization based at Chiyoda in Tokyo, Japan. It specializes in high end services and technology. Hitachi is one of the leading technology based companies with regards to revenues. In addition to TVs it offers camcorders, recording equipment, and projectors. It primarily offers LCD TVs. `


Toshiba Corporation is a Tokyo based multinational conglomerate. It is one of the leading global manufacturers of semiconductors and personal computers. It also operates in the following verticals:
  • Electrical products
  • Power systems
  • Information and communication systems and equipments
  • Social and industrial infrastructure systems
  • Internet bases services and solutions
  • Household appliances
  • Electronic materials and components
In the television segment it basically offers LCD TVs.


Haier Group’s head offices are at Qingdao in Shandong, China and it operates as a global entity. Its primary business areas are home appliances and consumer electronics. It is one of the leading companies of the world when it comes to white goods. Its major products are air conditioners, washing machines, cell phones, refrigerators, and computers apart from television sets. It offers 3D LED, LCD, and LED TVs.


BPL or British Physical Laboratories Group is an electronics organization based in India. It operates in different portals such as consumer appliances, health care products, and home entertainment systems. It deals in LCD and CRT TVs.

Onida Electronics

Vijay Mansukhani and GL Mirchandani started Onida during 1981 with its head offices in Mumbai. The company presently has almost 33 branch offices, 41 depots, and 208 customer relation centers across the country. It primarily offers LED, color, and LCD TVs.

Other television brands available in India:

  • Mitashi
  • Micromax
  • Sansui

TV Industry in India– Present Scenario

Brands like LG, Samsung, Videocon, and Onida, inclusive of Igo, have been able to confirm their presence and during 2011 their combined market presence was 77.5 percent compared to 58.3 percent in 2010. However, their absolute numbers have reduced.
Sales of some other brands such as the following in the 0.1 to 0.2 million category:
  • Haier
  • TCL
  • Weston
  • Oscar
  • Salora
  • T Series
  • Philips
  • Beltek
The segment for mid-sized sets is doing the best with a market share of 84 percent. Along with the 15 inch and 14 inch sets, this part of the television industry has a market share of 99 percent. The customers are now looking for LCD TVs instead of the larger ones.
In the last couple of years the television industry in India has been undergoing a transition with the popularity of CRT TVs being eaten into by the flat panel sets.

Indian Market for flat panel and CRT TVs

The major challenge for the conventional TVs is that the flat panel TVs are becoming economically viable and they are improving technologically as well. Increasing levels of awareness among consumers is also posing some problems for the CRT television sets.
However, CRT TVs still account for 40 percent of the global market. It is likely that most of the demand for the color TVs will be coming from tier III and II cities in India as well as the rural locations that are experiencing a significant growth rate. Ultra slim and slim TVs are highly preferred nowadays but it is expected that the CRT segment will get some support from newer markets and consumers.
The market for flat panel TVs has sold almost 4.5 million sets and has grown by 50 percent in 2011 compared to 2010. This category includes the LCD, plasma, and LED TVs
Samsung, Sony, and LG are the major players in the segment with a market share of 61 percent during 2011. In 2010, these companies held a combined market share of 81 percent. Other companies like Videocon, Toshiba, and Panasonic are quickly gaining ground in this segment.
Some other major companies in this segment are:
  • Haier
  • TCL
  • Weston
  • Oscar
  • Salora
  • T Series
  • Philips
  • Beltek
The market for flat panel TVs in India has sold approximately 4.5 million sets during 2011. This category includes the LCD, plasma, and LED TVs and has grown by 50 percent in 2011.
Samsung, Sony, and LG are the major companies in this segment – in 2011 their total share was 61 percent compared to 81 percent during 2010. Other companies like Videocon, Toshiba, and Panasonic are quickly gaining ground in this segment as well. Other major companies in this segment are:
  • Onida
  • Mitashi
  • Haier
  • JVC
  • Philips
  • Sharp
  • Sansui
  • Akai
  • Daenyx
  • T Series
  • Hitachi
  • Intex

Indian market for LED and LCD TVs

LED and LCD TVs have made some major contributions to the present total size of television sets. The LED TVs are the newest in terms of technology and have got a lot of positive feedback from the customers for factors like design, lesser usage of energy, and better definition. They comprise 15 percent of the Indian market for flat panel TVs.
The LCD TVs owned 85 percent of the market for the flat panel television sets during 2011. However, their share has decreased by 7 percent compared to 2010. 2011 also saw the introduction of high end TVs like the smart and 3D TVs.

Last Updated on January 17th, 2019