Top Ketchup (Leading) Brands in India

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Pizzas, Burgers and Pastas were once almost unheard off in India. Today kids in the country swear by these. Pizzas and burgers have successfully managed to replace the traditional Indian dal and rice.

Spread across the various important cities and towns of the country are many fast food joints. Till a few years back the fast food market in India was not a very prominent industry mostly because there were less of fast food joints and disposable incomes. But with the growth of both these elements the fast food market in India received a boost.

Fast food and ketchup are directly proportional to one another. The sweet and tangy taste provided by ketchup adds to the entire experience of a delicious or finger licking meal. Thus the rise in the demand for fast food has resulted in the rise in the demand for ketchup in India.

With the growing patterns of fast food consumption in the country the need for ketchup is also increasing. According to a recent survey conducted by Down to Earth it is estimated that Indians spend about ` 4,449 crore a year in fast-food centers.

International fast food chains like McDonalds and KFC have almost found a second home in India. Initially these fast food giants were simply restricted to some of the metros with just one or two outlets but with the changing trend in consumption these fast food chains have penetrated to almost all the Indian cities and towns.

Currently the Indian ketchup market is valued at` 220 crore. The top Ketchup Brands in India are Maggi Kissan and Heinz. Nestle's Maggi leads the Indian ketchup market with a market share of 37 per cent. Hinductan Unilever Limited's Kissan follows with a market share of 29 per cent and Heinz holds a total market share of around 10 percent. There are also a host of local ketchup brands that account for the rest of the market share of the ketchup industry in India. According to industry experts there is still abundant scope for improvement as ketchup penetration is low in the rural areas. Even in urban areas people do not consume much of ketchup in the house.

List of Top Ketchup Brands in India

  1. Kissan
  2. Heinz
  3. Maggi
  4. Tops
  5. Chingz

Last Updated on May 7, 2015