List of Top DTH Brands in India

Top DTH brands in India

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DTH or Direct to Home service refers to a special kind of service related to digital satellite, which provides direct television programming to a subscriber's house irrespective of its location within the country. With wireless technology, different television programs directly get transmitted from satellite to a person's television who has subscribed to this service through satellite signals.
Being wireless, it does not even include any cable or wiring usage. People's nature of leading a hassle-free as well as quality life has contributed to the increasing demand for DTH services since it gives good picture clarity and sound quality along with wireless and several other special features.

DTH service mainly consists of satellites, broadcasting centres, encoders, receivers, multiplexers etc. The Direct to Home service providers need to have rental satellite Ku-band transponders. The subscriber needs to install a Set-Top Box and a Dish Antenna that decodes and converts the signal received from the satellite to data, audio and video signals.

As per the Telecom Regulatory Authority of India's (TRAI), the Indian Telecom Services Performance Indicators report for the December quarter stated that the pay DTH platforms have included 290,000 (0.29 million) active subscribers during the October-December 2020 quarter in regards to 120,000 (0.12 million) active subscribers during the July-September 2020 quarter.

India’s pay-TV industry would thrive at a 7% CAGR between 2020 and 2025 as the aggregate industry revenues, comprising subscription and advertising, are estimated to reach $12.3 billion by 2025, said a new report posted by Media Partners Asia (MPA) named India Pay-TV Distribution 2021.

According to MPA India Vice President Mihir Shah, “Robust backend systems, the ability to offer consumers flexibility in choosing channel packages under NTO and the exit of leading private channels from DD Freedish helped the DTH pay-TV sector grow even after the new TRAI tariff regulations came into effect. Going forward, DTH will be the key driver of growth fulfilling the needs of the majority of new TV households entering into the pay-TV ecosystem. Premium cable subscribers in urban centres remain vulnerable to churn as uptake of quality fibre-based broadband services including IPTV grows in affluent pockets of urban India.”

List of Top DTH brands in India

Tata Sky:

Being one of the topmostDTH service providers in the nation, Tata Sky offers quality service. The varied packages offered by them mostly include all major channels, best HD (High Definition) options with picture clarity and good audibility, which makes this brand the best DTH brand in India. They are the first ones to launch High Definition and personal video recorders. It is a collaborative venture between 21st Century Fox (now owned by Walt Disney) and Tata industries. It has been luring multiple subscribers because of its inexpensive plans and combo offers.

Airtel Digital TV:

Besides providing some of the best packages available in the national DTH market, Airtel Digital TV offers a good quality service.

Sun DTV:

Apart from including most of the popular channels, Sun DTV, one of the best DTH brands in the country, even value the subscriber's money. However, they have their network strongly spread more over southern India than the other part of the nation.

Dish TV:

Dish TV, a sister concern of Zee, is one of the DTH market leaders. This is the best DTH brand to be chosen by a movie buff since it has dedicated 3 to 4 channels just for non-stop movies, where one can watch break free new and old films. Presently they have 20 audio and 250 TV channels. Though this service provider has got a huge network spread over the country still and are the first DTH brand to have reached 80 lakhs of subscribers, the fact that they do not provide channels like NEO cricket as well as NEO sports, who for the next 3 years, has the right to broadcast every match held in the country of India.

Videocon DTH:

Videocon DTH brand has made their service unique by offering choice for the built-in DTH device and video player with their company made digital TVs. This feature is even compatible with other independent television sets as well.

Other DTH service providers in India

  • Doordarshan DTH
  • Reliance Big TV
  • Sun Direct
In this era of competition, each of these Indian DTH brands has got tough competition among them in every field starting from marketing to promotion, sales to after-sales services. This increasing competition in the DTH market makes these DTH brands introduce and modify the different packages offered by them from time to time so that they can take care of one's requirements and budget. Thus, before subscribing to a DTH service, one needs to carefully compare and consider the varied aspects like picture quality, package pricing, packages and plans as well as other value additions and then choose the best DTH brand.

Last Updated on August 10, 2021