Top Noodle Brands in India

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Due to fast cooking properties, instant noodles today have occupied an important position in almost every Indian kitchen. Since most of the women in urban India are working, instant noodles and ready-to-eat foods are slowly and steadily replacing the traditional rice and pulses.

Hot favorite among all the children in the country, noodles have come a long way since their introduction in 1983. Consumed in almost every Indian household (prior to the lead and MSG controversy), Maggi, which was initially considered a snack, had taken the place of a staple diet in many Indian homes. Owing to the fast paced lives today, packaged and ready-to-eat foods are gaining quite a formidable share in the Indian food market.

However, according to market experts, Nestle India's Maggi noodles, which has been dominating the instant noodles market in India for nearly three decades, is currently witnessing tough competition with a number of new entrants such as Sunfeast Yippee!, Hindustan Unilever's (HUL) Knorr Soupy Noodles, Top Ramen and Ching's Secret.

List of leading Noodle Brands in India

Although, there are a number of noodle brands available in India, only a few have been able to dominate the taste buds of the Indians.


Maggi is a product of Nestle India, a subsidiary of the Nestle Group of Switzerland. It goes without saying that Nestle India's Maggi is still undoubtedly the top noodle brand in India. Maggi has been dominating the Indian noodle industry for almost 32 years. Maggi was the pioneer of noodles in India. Launched in 1983 in the Indian market with the challenge of entering a market that was conservative and had typical notions about food consumptions, this product still managed to gain some space in almost every Indian kitchen.

Synonymous with noodles in India today, Maggi is known to be the fastest cooked tasty meal in an Indian household

In 2015, Maggi got entangled in a major controversy when a few samples of Maggi were tested and found 'unsafe and hazardous' for human consumption. The tests concluded that Maggi contained much higher levels of monosodium glutamate (MSG) and lead than what was permissible. The findings of the tests were followed by bans on Maggi in many states across and outside India. Though Nestle denied the allegations that Maggi was 'unsafe and hazardous' to human health, it pulled back all the stocks from across the country.


Another popular noodle brand in India is Sunfeast Yippee!, which belongs to the Indian conglomerate ITC. Yippee made its way into the Indian market in the first decade of the 2000s and gradually made a considerable presence. By the early 2010s, Yippee! had started giving market leader Maggi some sort of competition. Yippee! noodles are available in five different variants; namely, Classic Masala, Magic Masala, Chinese Masala, Tricolor Pasta (Creamy Corn) and Tricolor Pasta (Masala).

Top Ramen

Top Ramen, by Nissin, is another leading noodle brand in India. Nissin is a Japanese company that introduced its first noodle product in 1958 but entered the Indian market 30 years later in 1988. It took a while for Top Ramen to become one of the leading noodle brands in India. Different variants of Top Ramen noodles in India include Atta Noodles, Cup Noodles, Curry Veg Noodles, Oats Noodles, Scoopies Short Noodles and Super Noodles.

Ching's Secret

Ching's Secret is another popular noodle brand in India. It is a product of Capital Food Indian Limited. Another popular brand of noodles in India produced by Capital Food India Limited is Smith & Jones. But Ching's Secret is the more popular one and is giving stiff competition to the top noodle brands in India. Ching's Secret offers a vast range of products to its customers that include Schezwan Instant Noodles, Singapore Curry Instant Noodles, Hot Garlic Instant Noodles, Egg Hakka Noodles and Veg Hakka Noodles.

Knorr Soupy Noodles

Knorr Soupy Noodles is a product of Hindustan Unilever and has turned out to be a popular brand in India of late. Knorr is famous for its unique range of soups in India and is the leading brand for the same but has earned accolades for its unique combination of noodles and soup, that is, Knorr Soupy Noodles. Knorr noodles range consists of Mast Masala Soupy Noodles, Knorr Chinese Noodle Hot Spicy, Knorr Chinese Noodle Schezwan, Chinese Noodles and Fried Rice.

Last Updated on June 11, 2015