Top Tooth Paste Brands in India

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Toothpaste Brands In India

In ancient and medieval India oral hygiene was taken care of by homemade and ayurvedic products. However, in the last few decades, the toothpaste industry in India has shown impressive growth. The Toothpaste market has beaten the latter hollow.

The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248 crores and is growing at a rate much faster than Cream.

The usage of toothpaste in the Indian cities is about 195grams whereas in developed countries like the USA and England the toothpaste usage is 380 grams per person annually.

The top toothpaste brands in India include Colgate Palmolive, Hindustan Lever Limited and Dabur India. The level of penetration of toothpaste in India is 48.6%. However, the major toothpaste players in India are trying their best to increase penetration levels in the rural parts of the country which is still by far untapped.

At Present Colgate holds a market share of 77.21% and HUL 23%. 14.5% of the market share is shared by brands such as Pepsodent, Babool, Sensoform, Cibaca, Neem, Vicco etc.


Colgate is India’s most trusted oral care brand. They are committed to doing business with integrity and respect for all people. Colgate offers quality oral care products, including toothpaste, toothbrushes and mouthwashes as well as expert dental health information. This toothpaste is 100% vegan, sugar-free and gluten-free. It costs ₹40/100g.

Dabur Red Paste

It provides complete protection from 7 Dental problems: cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth and gums. It also provides 35% betterment on oral care hygiene index in comparison to other regular toothpaste. It costs ₹35/100gm.

Himalaya Herbals Sparkling White Toothpaste

Himalaya's sparkling white toothpaste is a breakthrough herbal formulation based on plant enzyme technology that gently removes surface stains on your teeth. It contains papain and bromelain, enzymes present in papaya and pineapple, which safely whiten teeth. It costs ₹75/100g.

Closeup Everfresh + Anti-Germ Gel Toothpaste

Closeup Everfresh + Gel Toothpaste now in Triple Fresh Formula harnesses the combined power of 3 components – mouthwash, Purifying Gel and Natural Extracts of Tea Tree and Eucalyptus to keep your mouth clean, protected and fresh. It is infused with a mouthwash formula with active zinc that fights up to 99% of germs. It costs ₹50/100g.

Hindustan Lever Limited

The other top toothpaste brand in India is Close Up by Hindustan Lever Limited. This company has the credit for launching the first toothpaste in India in 1975. The brand is known as Close Up which was the first gel toothpaste in India. The brand is available in a host of flavours since then and has been relaunched quite a few times. The company has also tried to tap the rural market by launching 10 packs.

Last Updated on September 10, 2021