Top Consumer durables brands in India

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About Consumer Durables Brands

Consumer durables refer to those consumer goods that do not quickly wear out and yield utility over a long period. Some of the common examples of these kinds of goods are electronic items, kitchen appliances, home furnishings, leisure equipment and so on. Consumer durables can be broadly categorised into three heads:

White Goods: These kinds of goods include washing machines, conditioners, audio equipment, speakers and refrigerators.
Brown Goods: These kinds of goods include kitchen appliances such as microwave ovens, grinders, chimneys, electric fans, iron, mixers and other similar cooking appliances.
Consumer Electronics: These kinds of goods include VCD players, DVD players, MP3 players, mobile phones, telephones and the likes.

List of Top (Leading) Consumer Durable Brands

Titan

This Indian manufacturing major came into existence in 1987 and is headquartered in Bengaluru, Karnataka. Titan is a celebrated manufacturer and dealer of renowned jewellery, watches, sunglasses and other luxury consumer accessories. Titan offers several brands that are rated amongst the very best in their respective segments such as Titan, Fastrack, Sonata, Xylys and Helios watches or jewellery brands like Tanishq. Titan is a subsidiary of the Tata Group. The market capitalization of Titan amounted to Rs. 32,963.50 crore in May 2015. The market capitalization of Titan dated 2nd August stands at 157,163 crores.

Whirlpool

Whirlpool
Whirlpool is an American manufacturer of consumer products founded in 1911 in Michigan, U.S.A. Whirlpool started its operations in India in 1987 and has grown up to be one of the biggest consumer durables companies in India today. Whirlpool manufactures, markets, sells and supplies a wide range of refrigerators, washing machines, air conditioners, microwave ovens, water purifiers and the likes. Whirlpool commands great popularity in almost all the segments that it is involved in. In May 2015, the market capitalisation of Whirlpool was valued at around Rs. 9,204.55 crore. The market capitalization of Whirlpool dated 2nd August stands at 27,550.22 crores.

Symphony

Symphony is an Indian consumer durables company founded in 1988. It is amongst the world leaders as far as manufacturing air coolers is concerned. Symphony operates in more than 60 countries around the world and boasts of making user-friendly and eco-friendly products for residential as well as commercial customers. The market capitalization of Symphony was worth Rs. 7,804.05 crore in May 2015. The market capitalization of Symphony dated 2nd August stands at 6660.61 crores dated 2nd August 2021.

Rajesh Exports

Rajesh Exports is an Indian consumer durables manufacturer of gold and diamond jewellery with its headquarters in Bengaluru, Karnataka. According to the official website of Rajesh Exports Limited, the company is the largest manufacturer of gold products in the world. Rajesh Exports has its chain of jewellery outlets named 'Shubh Jewellers'. The market capitalization of Rajesh Exports amounted to Rs. 6,749.64 crore in May 2015. The market capitalization of Rajesh Exports stands at 18165.87 crores dated 2nd August 2021.

PC Jewellers

PC Jewellers is a major jewellery manufacturer and a household name in India. It was incorporated in April 2005 and has its most famous showroom in Karol Bagh, New Delhi. It designs, makes, sells and exports gold and diamond jewellery in India and overseas. The market capitalization of PC Jewellers reached Rs. 6,633.86 crore in May 2015. The market capitalization of PC Jewellers stands at 1,157 crores dated 2nd August 2021.

Videocon Industries

Videocon Industries was established in 1979 and is headquartered in Mumbai, Maharashtra. It is a long-celebrated company dealing in essential consumer electronics and home appliances like TVs, washing machines, refrigerators, air conditioners, CD-DVD players and so on. Videocon is also one of the most common household names in India providing a vast range of high-quality consumer durables at affordable prices. In May 2015, Videocon's market capitalisation was valued at around Rs. 4,906.51 crore. The market capitalization of Videocon Industries stands at 242 crores dated June 2021.

TTK Prestige

The consumer durables unit called TTK Prestige belongs to its business conglomerate parent group known as the TTK Group founded in 1928. TTK Prestige is highly reputed and famous for its consumer products, especially kitchenware. It primarily manufactures cookers, gas stoves, frying pans, microwave ovens, 3-in-1 juicer-mixer-grinders, induction cookers and toasters to name a few. The market capitalization of TTK prestige amounted to Rs. 4,590.47 crore in May 2015. The market capitalization of TTK Prestige stands at 12,060 crores dated 2nd August 2021.

Blue Star

Blue Star Infotech was founded in 1983 and is one of the largest manufacturers of consumer electronics in India. It has its corporate offices in Mumbai, Bengaluru, New Jersey, Santa Clara, London, Malaysia and Singapore. It is a subsidiary of the Blue Star Group. The most notable products of Blue Star are air conditioners. Blue Star ACs are amongst the top AC brands in India though it produces refrigerators as well. The market capitalization of Blue Star Infotech in May 2015 amounted to Rs. 3,168.45 crore. The market capitalization of Blue Star stands at 8,152 crores dated 2nd August 2021.

Bajaj Electricals

As the name itself suggests, Bajaj Electricals manufactures consumer electronic equipment at the macro level. Founded in 1926, the Bajaj Group is the parent company of Bajaj Electricals based in Mumbai, Maharashtra. Bajaj Electricals makes consumer appliances like kitchenware, ceiling fans, table fans, pedestal fans, exhaust fans, light bulbs, lanterns, battery torches to name some. Rs. 2,563.90 crore was the market capitalisation of Bajaj Electricals in May 2015. The market capitalization of Bajaj Electricals stands at 13,185.69 crores dated 2nd August 2021.

VIP Industries

Asia' largest and the world's second-largest manufacturer of travel utilities like luggage bags and backpacks, VIP Industries started its journey in 1971 and has its headquarters in Mumbai, Maharashtra. VIP is the undisputed king in the travel utility market in India and Asia. It has been looking after the travel needs of people around the world with a wide range of products such as heavy luggage bags, shoulder bags, backpacks, duffel bags, trolleys, waist pouches and so on. In May 2015, the market capitalisation of VIP industries was valued to the tune of Rs. 1,356.28 crore. The market capitalization of VIP Industries stands at 5,875.97 crores dated 2nd August 2021.

Crompton Greaves Consumer Electricals Ltd

Founded in the year 2015, Crompton Greaves Consumer Electricals Ltd is one of the most popular consumer durables brands in India. It produces lighting and other electrical products. The Market capitalization of Crompton Greaves Consumer Electricals Ltd stands at 30,747.22 crores dated 2nd August 2021.

Godrej and Boyce Manufacturing Company Ltd

One of the successful and top brands of consumer durables in India is Godrej and Boyce Manufacturing Company Ltd. which began in the year 1897. It has 14 diverse businesses across the country. It produces locks, durables (refrigerators, air conditioners, washing machines etc.), furniture etc. The Market capitalization of Crompton Greaves Consumer Electricals Ltd stands at 18,436.91 crores dated 2nd August 2021.

The annual growth rate of consumer goods production in India from the financial year 2013 to 2020:

Financial YearAnnual growth rate
20134.90%
20145.60%
20154.00%
20163.40%
20172.90%
20180.80%
20195.50%
2020-8.70%

Growth prospect of consumer durables industry in India

With the continuous inflow of disposable income and advancement of technology, the demand for varied consumer durable goods is witnessing a relentless upwards movement in India. This in turn is leading to strong competition among different consumer durable brands as the price gap between the same consumer goods of different companies is narrowing. These goods are becoming cheaper day by day. The consumer durables market is expected to go twofold at 14.8 per cent CAGR to US$ 12.5 billion in the 2015-16 fiscal year from US$ 6.3 billion in the 2010-11 fiscal year. As per the latest data it is expected to increase by 9% to reach US$ 48.37 billion by the year 2022.

Last Updated on August 17, 2021