Top 10 Cosmetics Brands in India
Cosmetics have become a common part of Indian daily routine. We see people using make up and skin care for daily use in addition to special occasions. In the recent past the market has seen great change with a shift towards skin friendly products, natural ingredients and products which cater to Indian skin tones.
In 2025 the Indian cosmetics market reported a value of about 21.5 billion US dollars which saw great growth and increasing demand all over the country. The market is seeing annual growth with Indian and international brands which are putting up a very strong competition. While large segment of the market is still held by a few key players which include Hindustan Unilever that has a share of approximately 28% and L’Oréal which is right behind at about 15% share.
Lakmé is a very old and reliable cosmetic brand in India. In 1952 they founded it as a part of the Tata Group which at present is a division of Hindustan Unilever. Also over the years it has won the heart of Indian consumers.
The brand presents an extensive range of makeup and skincare products that are suited to Indian skin tones and weather. We see a great use of their products like Lakmé Eyeconic Kajal and the Perfect Radiance range. Also they are into fashion which is seen in their association with Lakmé Fashion Week that which puts them at the forefront of current trends. In 2026 they still stand out as a top choice for everyday makeup.
Lotus Herbals which in 1993 was founded by Kamal Passi has come to be known for their focus on herbal and nature based products. The brand grew in popularity due to its gentle skin care solutions.
It is a large range of skincare and beauty products which include sunscreens, face washes and creams. In the case of make up lotus products which are of a herbal nature instead of chemical based are a choice of many. Also in recent years the brand has extended into make up and is still growing in India.
Biotique started in 1984 by Vinita Jain which has since grown to be known for their Ayurvedic products. The brand is into natural ingredients which include herbs and plants.
It has a wide range of skincare, haircare, and body care products. Many of Biotique’s users choose them because they do not use heavy chemicals and instead keep things very simple. In 2026 we see Biotique still a go to option for people which is into natural beauty products at a great price.
L’Oréal was established in 1909 in France which at present is home to the world’s largest cosmetic companies. In India it has grown to become a very strong player.
They are known for quality, research and large product range. Foundations, hair color and skin care creams are very popular products of theirs. L’Oréal is also growing in India, in the premium and mid range segments.
Shahnaz Husain began her brand in the 1970’s which went on to popularize Ayurvedic beauty care. Today the brand is a legacy which has wide scale trust from its users.
It has a large range of products for skin, hair, and beauty care. They put emphasis on herbal ingredients and traditional methods. Still today many people choose this brand for their skincare needs.
Revlon was established in 1932 in the US and in the 1990’s they entered the Indian market. They were at the forefront of foreign brands which became popular in India.
The brand is known for their make up products which include lipsticks, nail polishes and foundations. They put out good quality products at mid price range which in turn appeals to a large set of customers. In India Revlon still is a familiar name.
Maybelline which was founded in 1915 is today a part of L’Oréal. In India it is very much a youth favorite makeup brand.
The brand is known for their affordable and trendsetting products. We see a large variety of lipsticks, compact powders and mascara. The Colossal Kajal and mascara lines which the brand put out did a great job in terms of popularity in India. They still are a go to choice for day to day make up.
Himalaya which was founded in 1930 by M. Manal is known for their herbal and health products. Also over time they have become a leader in skincare and cosmetics. Products like Neem Face Wash are very popular in India. The brand is into natural ingredients which is very much so for skin issues like acne and oily skin. In 2026 we see them still at the top of the skincare space.
Colorbar which began in 2004 by Samir Modi has seen great growth in the Indian beauty space. They are known for their contemporary make up products which also do very well. The brand is known for its large range of lipsticks, nail polishes and eye makeup. They go after customers that are looking for trendy items at great prices. Colorbar is very much present in malls and beauty stores in India.
In 1998 we saw the launch of Elle 18 which is a part of Hindustan Unilever. This brand does mainly for young users. It is noted that there is a large range of bright colors and also that we see lipsticks, nail polishes, and eyeliner which are very popular with students.
Last Updated on March 31, 2026
In 2025 the Indian cosmetics market reported a value of about 21.5 billion US dollars which saw great growth and increasing demand all over the country. The market is seeing annual growth with Indian and international brands which are putting up a very strong competition. While large segment of the market is still held by a few key players which include Hindustan Unilever that has a share of approximately 28% and L’Oréal which is right behind at about 15% share.
List of Top 10 or Leading Cosmetics Brands in the Indian Market
1. Lakmé
Lakmé is a very old and reliable cosmetic brand in India. In 1952 they founded it as a part of the Tata Group which at present is a division of Hindustan Unilever. Also over the years it has won the heart of Indian consumers.
The brand presents an extensive range of makeup and skincare products that are suited to Indian skin tones and weather. We see a great use of their products like Lakmé Eyeconic Kajal and the Perfect Radiance range. Also they are into fashion which is seen in their association with Lakmé Fashion Week that which puts them at the forefront of current trends. In 2026 they still stand out as a top choice for everyday makeup.
2. Lotus Herbals
Lotus Herbals which in 1993 was founded by Kamal Passi has come to be known for their focus on herbal and nature based products. The brand grew in popularity due to its gentle skin care solutions.
It is a large range of skincare and beauty products which include sunscreens, face washes and creams. In the case of make up lotus products which are of a herbal nature instead of chemical based are a choice of many. Also in recent years the brand has extended into make up and is still growing in India.
3. Biotique
Biotique started in 1984 by Vinita Jain which has since grown to be known for their Ayurvedic products. The brand is into natural ingredients which include herbs and plants.
It has a wide range of skincare, haircare, and body care products. Many of Biotique’s users choose them because they do not use heavy chemicals and instead keep things very simple. In 2026 we see Biotique still a go to option for people which is into natural beauty products at a great price.
4. L’Oréal Paris
L’Oréal was established in 1909 in France which at present is home to the world’s largest cosmetic companies. In India it has grown to become a very strong player.
They are known for quality, research and large product range. Foundations, hair color and skin care creams are very popular products of theirs. L’Oréal is also growing in India, in the premium and mid range segments.
5. Shahnaz Husain
Shahnaz Husain began her brand in the 1970’s which went on to popularize Ayurvedic beauty care. Today the brand is a legacy which has wide scale trust from its users.
It has a large range of products for skin, hair, and beauty care. They put emphasis on herbal ingredients and traditional methods. Still today many people choose this brand for their skincare needs.
6. Revlon
Revlon was established in 1932 in the US and in the 1990’s they entered the Indian market. They were at the forefront of foreign brands which became popular in India.
The brand is known for their make up products which include lipsticks, nail polishes and foundations. They put out good quality products at mid price range which in turn appeals to a large set of customers. In India Revlon still is a familiar name.
7. Maybelline
Maybelline which was founded in 1915 is today a part of L’Oréal. In India it is very much a youth favorite makeup brand.
The brand is known for their affordable and trendsetting products. We see a large variety of lipsticks, compact powders and mascara. The Colossal Kajal and mascara lines which the brand put out did a great job in terms of popularity in India. They still are a go to choice for day to day make up.
8. Himalaya
Himalaya which was founded in 1930 by M. Manal is known for their herbal and health products. Also over time they have become a leader in skincare and cosmetics. Products like Neem Face Wash are very popular in India. The brand is into natural ingredients which is very much so for skin issues like acne and oily skin. In 2026 we see them still at the top of the skincare space.
9. Colorbar
Colorbar which began in 2004 by Samir Modi has seen great growth in the Indian beauty space. They are known for their contemporary make up products which also do very well. The brand is known for its large range of lipsticks, nail polishes and eye makeup. They go after customers that are looking for trendy items at great prices. Colorbar is very much present in malls and beauty stores in India.
10. Elle 18
In 1998 we saw the launch of Elle 18 which is a part of Hindustan Unilever. This brand does mainly for young users. It is noted that there is a large range of bright colors and also that we see lipsticks, nail polishes, and eyeliner which are very popular with students.
Last Updated on March 31, 2026
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