Top Mobile Brands in India

  Overall Rating: star ratingstar ratingstar ratingstar ratingstar rating[2/5]Total Votes [ 34 ]  
  Rate this page:
During January-March 2012 Nokia was the leader when it came to top mobile brands in India for handsets with a market share of 23 percent. Samsung was in the second position with a 14.1 percent possession of the market and Micromax, an Indian brand, was in the third position with a market share of 5.8 percent.

Data provided by CyberMedia Research India states that the sale of mobile phones has surpassed 50 million during January-March 2012, which is 9.1 percent more than the corresponding period from 2011. Smartphones comprise 5.3 percent of phones sold in this time and they also account for almost 25 percent of the aggregate revenue earned from selling mobile handsets in India.

Multi-sim handsets have been preferred by Indians, as is evident from the latest trends, and have accounted for almost 66.67 percent of the aggregate sales. 3G handsets have accounted for less than 10 percent of the aggregate sales as per CyberMedia in this period.

Top Mobile Phone Brands in India



Following are the top 10 mobile phone makers operating in India:

Nokia

Nokia is the market leader in the mobile phone segment of India with a market share 38.2 percent. In 2010-11 it had earned total revenue of INR 12,929 crore, which went down to INR 11, 925 crore in 2011-12 signaling a reduction of 8 percent.

Samsung

Samsung with a market share of 25.3 percent occupies the second spot in the list of mobile handset makers in India. In 2011-12 it earned an aggregate revenue of INR 7,891 crore that was 38 percent more than the 2010-11 figure of INR 5,720 crore.

Micromax

Micromax occupies the third spot in the list with a market share of 6.3 percent. In 2010-11 its total revenue had amounted to INR 2,289 crore which decreased by 14 percent to come to INR 1,978 crore in 2011-12.

BlackBerry

BlackBerry is in the 4th spot of the leading mobile handset manufacturers of India and has a market share of 4.7 percent. In 2011-12 its aggregate revenue amounted to INR 1,460 crore, which was 25 percent lesser than the 2010-11 figure of INR 1,950 crore.

Karbonn

Karbonn Mobiles have a market share of 4.3 percent and take up the 5th spot in the list. In 2010-11 the company had earned INR 1,004 crore, which increased by 32 percent in 2011-12 to INR 1,327 crore.

HTC

HTC has a market share of 3 percent which places it in the 6th position in the list for top mobile handset manufacturers of India. In 2011-12 its total revenue was INR 923 crore, which was 105 percent more than the 2010-11 figure of INR 450 crore.

Sony

Sony Mobile Communications AB is a mobile phone making organization whose head offices are at Tokyo and which operates in several countries including India. As per financial statistics from the third quarter of 2012, it occupies the third spot with regards to market share in the world among mobile makers. Its major products are the BRAVIA and XPERIA ranges.

Spice

Spice is in the 7th position in the list with a total market share of 2.5 percent. In 2010-11 its revenue amounted to INR 920 crore that went down by 14 percent to INR 790 crore in 2011-12.

LG

LG has a 2.5 percent share in the Indian market for mobile handsets which places it in the 8th spot. In 2011-12 it had garnered a total revenue of INR 780 crore, which was 57 percent less than the 2010-11 figure of INR 1834 crore.

Huawei

Huawei has a market share of 2.4 percent, which means it has a 9th position in the list of leading mobile handset makers in India. Its revenue in 2010-11 amounted to INR 626 crore, which went up by 20 percent in 2011-12 with a figure of INR 750 crore.

G’Five

G’Five has a market share of 2.1 percent, giving it the 10th spot in the last spot for leading mobile handset makers of India. In 2010-11 it had earned total revenue of INR 1,326 crore, which went down by 49 percent to INR 670 crore in 2011-12.

Other Mobile Phone Brands in India



Maxx

Maxx Mobile Communications Limited was set up by Ajjay Agarwal on January 1, 2004. Its manufacturing location is at Haridwar, Uttarakhand. Since its incorporation the company has built up a big distribution channel made up of distributors and dealers in India.

Motorola

The mobile phone division of the erstwhile Motorola is now referred to as Motorola Mobility. It specializes in providing personalized information that satisfies the various necessities of the clients both in their homes as well as when they are on the move.

Following are the other mobile phone brands operating in India:
  • Zen
  • Pantech
  • Videocon
  • Olive
  • Maxx
  • Olyne
  • Lava
  • DigiBee
  • Reliance
  • Usha-Lexus
  • Intex
  • Google
  • FLY
  • General Mobile
  • Lemon
  • Logic
  • INQ
  • Lenovo
  • Dell
  • Riviera Mobile
  • i-Mobile

Mobile Industry in India Current Scenario



Anirban Banerjee, the Associate Vice President of the Research and Advisory Services division of CyberMedia Research, feels that with the gradual growth of the Indian market for mobile handsets buyers are focusing primarily on feature based phones that are content enabled, and smartphones that offer high speed and power. According to him, most of the companies are strong in only one of the two areas with Samsung being the only exception.

CyberMedia statistics also reveal that companies such as Sony and Motorola have opted to focus only on the highly priced smartphones market which makes up 5.3 percent of the total shipments. For the January-March 2012 quarter this segment comprised 23.4 percent of the whole market value.

Naveen Mishra, the lead analyst at the Telecoms Practice division of CyberMedia Research, states that at present top global companies such RIM and Nokia and the new organizations like Micromax, Lava, Karbonn, and Spice are facing the challenge of improving their products, services, models, and staying profitable as well as in tune with times for a longer period.

In the quarter comprising April to June 2012, there has been an increase in the shipments of multi-sim handsets and they made up almost 67.7 percent of the total quantity at that time. In the first quarter of 2012-13 the total number of shipments for mobile handsets with 3G facilities touched the 4.7 million mark.

For the corresponding period of 2011-12 this can be considered as an addition of 34.3 percent while compared to October-December 2011 this was a reduction of 7.8 percent. The tariffs for 3G services have recently been reduced by 70 percent by all the top telecom operators of India.

Tarun Pathak, who operates as the telecoms analyst for CyberMedia Research, feels that this decision will help the market expand and perform better in the quarters to come.

Last Updated on 11/22/2012