Top Mobile Phone Brands in India
During January-March 2012 Nokia was the leader when it came to top mobile brands in India for handsets with a market share of 23 percent. Samsung was in the second position with a 14.1 percent possession of the market and Micromax, an Indian brand, was in the third position with a market share of 5.8 percent. But now the scenario has changed. Samsung has acquired the largest lead when it comes to cellphone sales closely followed by the Indian brand Micromax.
Data provided by CyberMedia Research India states that the sale of mobile phones has surpassed 50 million during January-March 2012, which is 9.1 percent more than the corresponding period from 2011. Smartphones comprise 5.3 percent of phones sold in this time and they also account for almost 25 percent of the aggregate revenue earned from selling mobile handsets in India.
Multi-sim handsets have been preferred by Indians, as is evident from the latest trends, and have accounted for almost 66.67 percent of the aggregate sales. 3G handsets have accounted for less than 10 percent of the aggregate sales as per CyberMedia in this period.
Top 10 Mobile Phone Brands in India
Following are the top 10 mobile phone makers operating in India:
Samsung with a market share of 25.3 percent occupies the second spot in the list of mobile handset makers in India. In 2011-12 it earned an aggregate revenue of INR 7,891 crore that was 38 percent more than the 2010-11 figure of INR 5,720 crore.
Micromax occupies the third spot in the list with a market share of 6.3 percent. In 2010-11 its total revenue had amounted to INR 2,289 crore which decreased by 14 percent to come to INR 1,978 crore in 2011-12.
The mobile phone division of the erstwhile Motorola is now referred to as Motorola Mobility. It specializes in providing personalized information that satisfies the various necessities of the clients both in their homes as well as when they are on the move.
BlackBerry is in the 4th spot of the leading mobile handset manufacturers of India and has a market share of 4.7 percent. In 2011-12 its aggregate revenue amounted to INR 1,460 crore, which was 25 percent lesser than the 2010-11 figure of INR 1,950 crore.
Karbonn Mobiles have a market share of 4.3 percent and take up the 5th spot in the list. In 2010-11 the company had earned INR 1,004 crore, which increased by 32 percent in 2011-12 to INR 1,327 crore.
HTC has a market share of 3 percent which places it in the 6th position in the list for top mobile handset manufacturers of India. In 2011-12 its total revenue was INR 923 crore, which was 105 percent more than the 2010-11 figure of INR 450 crore.
Sony Mobile Communications AB is a mobile phone making organization whose head offices are at Tokyo and which operates in several countries including India. As per financial statistics from the third quarter of 2012, it occupies the third spot with regards to market share in the world among mobile makers. Its major products are the BRAVIA and XPERIA ranges.
Spice is in the 7th position in the list with a total market share of 2.5 percent. In 2010-11 its revenue amounted to INR 920 crore that went down by 14 percent to INR 790 crore in 2011-12.
LG has a 2.5 percent share in the Indian market for mobile handsets which places it in the 8th spot. In 2011-12 it had garnered a total revenue of INR 780 crore, which was 57 percent less than the 2010-11 figure of INR 1834 crore.
Huawei has a market share of 2.4 percent, which means it has a 9th position in the list of leading mobile handset makers in India. Its revenue in 2010-11 amounted to INR 626 crore, which went up by 20 percent in 2011-12 with a figure of INR 750 crore.
G’Five has a market share of 2.1 percent, giving it the 10th spot in the last spot for leading mobile handset makers of India. In 2010-11 it had earned total revenue of INR 1,326 crore, which went down by 49 percent to INR 670 crore in 2011-12.
Other Mobile Phone Brands in India
Maxx Mobile Communications Limited was set up by Ajjay Agarwal on January 1, 2004. Its manufacturing location is at Haridwar, Uttarakhand. Since its incorporation the company has built up a big distribution channel made up of distributors and dealers in India. Zen
- General Mobile
- Riviera Mobile
Mobile Industry in India Current Scenario
Anirban Banerjee, the Associate Vice President of the Research and Advisory Services division of CyberMedia Research, feels that with the gradual growth of the Indian market for mobile handsets buyers are focusing primarily on feature based phones that are content enabled, and smartphones that offer high speed and power. According to him, most of the companies are strong in only one of the two areas with Samsung being the only exception.
CyberMedia statistics also reveal that companies such as Sony and Motorola have opted to focus only on the highly priced smartphones market which makes up 5.3 percent of the total shipments.
Naveen Mishra, the lead analyst at the Telecoms Practice division of CyberMedia Research, states that at present top global companies such RIM and Nokia and the new organizations like Micromax, Lava, Karbonn, and Spice are facing the challenge of improving their products, services, models, and staying profitable as well as in tune with times for a longer period.
Last Updated on April 27, 2015