Top Soft Drink Brands in India
India is the world's fastest growing major economy and has already made it to the list of 10 biggest economies of the world. According to the International Monetary Fund (IMF), India is the ninth largest economy with a nominal GDP estimated at around US$ 2.04 trillion. With US$ 7.96 trillion PPP in terms of the Purchasing Power Parity (PPP),India is the third largest economy with US$ 7.96 trillion, and that is what makes it one of the biggest markets in the world. India is a major manufacturer and importer of soft drink beverages. The Indian soft drink industry is vast and ishas been rapidly growing by the day. No matter what time of the year it is, soft drink beverages are consumed in great volume.
According to official reports, the volume of soft drinks consumed in India stood at a whopping 11,755 million litres in 2013. These numbers suggest that there was an increase of about 170 percent in the consumption of soft drinks in comparison to 2008. It is further expected that the sale of soft drinks may go up by an annual 19 percent till until 2018.
Last Updated on May 12, 2015
List of major and most popular soft drinks in India
Pepsi is one of the most popular and most widely consumed soft drink brandbrands in India. It is the flagship brand of the PepsiCo. India. Pepsi was introduced to India in 1990 and was an instant hit amongst the Indian youth. It grew in popularity rapidly and never looked back. According to the official website of PepsiCo. India,- Pepsi is loved by over 200 million people worldwide and is the largest selling soft drink brand in India. The popularity of this brand is manifested by the class of sports and Bollywood celebrities that who have been endorsinged it over the years. Iconic figures like Sachin Tendulkar, Amitabh Bachchan, MD Dhoni, Ranbir Kapoor and Virat Kohli have endorsed this drink.
Coca-Cola is the world's highest most selling and most popular soft drink brand by far. However, Coca-Cola has not been able to make the same impression over the Indian peoplemasses. Nevertheless, Coca-Cola is one of the most sought- after and largest selling soft drink brands in India. It is the signature brand of Coca-Cola India. Coca-Cola was re-launched in India in 1993 after a span gap of 16 years. The Coca-Cola brand has been endorsed by celebrities such aslike Amir Khan, Virender Sehwag, Aishwarya Rai, Hrithik Roshan and Deepika Padukone.
Sprite is a product of Coca-Cola India and was introduced in 1999 to the Indian soft-drinkersin India in 1999. This particular brand rapidly grew in terms of sale and popularity. Over the past decade and a half of its distribution in India, Sprite has contributed a considerable volume of revenue for Coca-Cola India. Sprite overtook Pepsi in 2009 as the second most popular drink in terms of consumption. It went on to become the top brand in 2013, when it surpassed Thums Up with 15.6 percent of the soft drink market share as compared to the latter's 15.3 percent. King of Bollywood Shahrukh Khan and Indian tennis sensation Sania Mirza have endorsed Sprite.
Thums Up is considered synonymous to energy, enthusiasm and power of a youth because of an the intense and electrifying carbonated fizz that it creates upon consumption. Thums Up was launched in 1977 by Parle,; however, Parle but sold the its 85 percent stakes it held to Coca-Cola India in 1993. Thums Up never fell short of expectations of Indian youth and continued dominating the Indian soft drink industry till until late 2013. A 35- year- old dominance came to an end when Sprite (another product of Coca-Cola India) took over the Numero Uno status. However, but the brand Thums Up is still oncounted e amongst of the three highest most selling soft drink brands in India. Macho man Salman Khan and 'Khiladi' Akshay Kumar are the most renowned figures who have endorsed Thums Up.
Limca is a lime and lemon carbonated soft drink that gives you the flavours of both lime and lemon. It and is the most famous and biggest brand in the lime and lemon segment. Limca is yet another Indian b-born and Coca-Cola- acquired soft drink brand. It was launched by Parle Agro in 1971 and was bought by Coca-Cola in 1993. Noted Bollywood actress Kareena Kapoor has endorsed brand Limca.
Fanta is an orange- flavoured carbonated soft drink and is equally popular amongst among different age groups. This is the soft drink brand that children prefer the most. Fanta made its way to India when its parent company Coca-Cola re-entered the Indian market in 1993. It has risen through the ranks ever since its inception and never lost control of over the Indian soft drink loversmarket. Bollywood beauties like Rani Mukherjee, Genelia D' Souza Deshmukh and Tamanna have endorsed Fanta.
Maaza is the most famous, most popular and the largest selling mango drink in the world. Maaza is often referred to as the 'bottled mango'. The soft drink originated in India in the mid- 1970s and became synonymous with mangoes in general. Maaza is a non-carbonated soft drink. Initially, Maaza was only packaged in returnable glass bottles, but; however, now it is now available in cartons and small and large pet bottles as well. Just like Thums Up and Limca, Maaza was also acquired in 1993 by Coca-Cola in 1993. Maaza has been endorsed by celebrated Bollywood personalities like Parineeti Chopra, Imran Khan, Gulshan Grover and Varun Dhawan in during the recent times.
Last Updated on May 12, 2015