H.J. Heinz

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H.J. Heinz was set up in India in 1994 and it is a part of the US based, H.J. Heinz company. H.J. Heinz is involved in the business of producing infant feeding products, milk based beverages, ketchup, glucose powders, and medicated powders. The company has grown over the years to become one of the leading FMCG companies in India.

The total worth of H.J. Heinz India (Pvt.) Ltd. is around ` 400 crore (as per estimates of 2005). The major brands of H.J. Heinz in India are Farex, Sampriti, Heinz, Complan, Nycil, and Glucon-D.

The company has modified its products so that they suit the tastes of the Indian people and this in its turn has helped it to gain greater customer loyalty.

H.J. Heinz in India, sells its Ketchup in glass bottles and they are available in two varieties. The company has a wide distribution network that is spread all over the country and it has also entered into profitable partnerships with food stalls, shops, and various other outlets.

The Ketchup brand of H.J. Heinz India (Pvt.) Ltd. had a market share of around less than 1% at the beginning of 2004 and by October, 2005 it had increased to more than 6%. The Managing Director of H.J. Heinz in India, is Mr. Nilesh Patel.

Last Updated on 3/16/2011