Nivea India Pvt. Ltd

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Nivea India Pvt. Ltd, a brand leader in the fmcg market has been launched in India almost 40 years back, with its full fledged process starting few years earlier in 2006 in Mumbai

Nivea India

Nivea International was launched 125 years back with its head office in Hamburg, Germany. Nivea India Pvt. Ltd started it full fledged operations in India in 2006 with its headquarters based in Mumbai. Nivea India is an associate of Beiersdorf AG, which is a worldwide gigantic cosmetic brand. Rakshit Hragave is the current Managing Director of Nivea India Pvt.Ltd., who joined the group this February, 2011.Nivea India is now making out an aggressive growth program which will concentrate on tie-ups with contract manufacturing enterprises meant to boost its production capacity in India.

Policies of Nivea India Pvt.Ltd

Nivea India rests on few important policies which make it out as one of the world's reputed cosmetics brand as:
  • A strongly dedicated and innovative research and development team.
  • A strong sales team.
  • Dedicated employees.
  • Strong business strategies.


The history of Beiersdorf AG dates back to March 28th, 1882. Paul C. Beiersdorf from Brandenburg is its founder. The Nivea brand was fashioned in the year 1911 and the India operations were launched in 2006 in Mumbai. Since the last forty years, the Nivea brand is in India but the subsidiary was started in 2006 only.

Brand History

One of the oldest products of Nivea is Nivea creme produced way back itself in its launch year, 1911. The product was renovated and a new form was given to it in 1925.

Nivea Products launched in India

Nivea's products cover a broader range as general purpose creams, lotions, body care, hand care, men's care, female care, deodorant, soaps, talc and many others.

Here is a summary of the list of the products launched in India:
  • Nivea Body lotion; Intensive care and skin milk: This has been specially designed for dry skin types.

  • Nivea Smooth Milk lotion: designed for smooth as well as rough skin.

  • Nivea Creme: One of its oldest and best products, it is suited for every skin types.

  • Nivea visage Sparking Glow: It gives a fair and shiny skin and provides an over all protection.

  • Nivea Visage Refreshing Cleansing Milk: Effective for all types and thoroughly cleanses the skin.

  • Nivea Visage Sparkling Glow Fairness Toner: Suitable for all skin categories, cleanses the skin and makes it glowing like never before.

  • Nivea Visage Sparkling Glow Day Care Fairness Cream: Gives a glowing skin and protects the skin from the harmful Ultra Violet Rays.

  • Nivea Visage Refreshing Face Wash Gel: Suited for all skin types and has a speciality of being soap free cleansing gel, softens the skin.

  • Nivea Visage Matifying Toner: Cleanses the skin thoroughly and doesn't make it dry.

  • Nivea Visage Skin Refining Scrub: Maintains the moisture balance of the skin and expertise's in removing the dead cells.

Nivea Products specially intended for Men

Find products specially meant for men:
  • Nivea for Men Advanced White Clean: It is an advanced meant for skin whitening and moisture.

  • Nivea for Men Whitening Facial Foam: It is meant for the normal skin.

  • Nivea for Men Advanced Whitening Oil Control Moisturiser: It keeps oiliness down

  • Nivea for Men Whitening Repair and Protect Moisture: It has specially the cell repair properties.

  • Nivea for Men Shaving Gel Properties: It provides a perfect shave for a younger looking skin.

  • Nivea for Men Moisturising Shaving Foam: It gives a ideal shave and makes the skin softer.

  • New Nivea for Men 2-IN-1 Shower Gel Sport: It is supplemented with vitamin-B, minerals and lemon extracts. It rejuvenates the skin.

  • Nivea for Men Cool Kick Shower Gel: It revitalizes the skin with every shower.

  • Nivea for Men Energy Shower Gel: Gives an instant vibrant energy with every bath.

  • Nivea for Men After Shave Vitalising Lotion: It regenerates the skin and is meant for all skin types.

  • Nivea Deodorant for Men Sport: It offers day long freshness.

  • Nivea Deodorant for Men Dry Impact: Offers mannish fragrance all day long.

  • Nivea Deodorant Fresh: It provides a natural freshness and it contains oceanic extracts.

  • Nivea Deodorant Aqua Cool: It gives an exclusive cool fragrance.

  • Nivea Aqua Cool Roll On: It provides a 24 hour cool aroma.

  • Products in the Pearl and Beauty Range:

  • Pearl and Beauty Roll On: It beautifies the underarm, due to its pearl extracts.

  • Pearl and Beauty Spray: It makes the underarm look attractive, thanks to its pearl extracts.
Year 2006 has been witness to several innovative products being launched in India:
  • Nivea Body Sunkissed Skin
  • Nivea Body Age Defying lotion
  • Nivea Deodorant Pearl and Beauty
  • Nivea Sun Children's SPF 50+ Range

Nivea Pricelist in India

Find the pricelist for several products in India
  • Nivea Creme 150ml: Rs.148
  • Nivea Creme 100ml: Rs. 109
  • Combo- Nivea Creme 60ml: Rs.118
  • Nivea Visage: Rs.109 and Rs.329

Nivea Research and Development

Excellent innovative research and development strategies, state of the art laboratory regulations and protocols and methods make Nivea as an outstanding leader in the cosmetic industry. The Research & Development unit of Beiersdorf's was awarded for its technology organization from the Fraunhofer Institute IPT in 2008.It has been the only European consumer goods company to do so.

Nivea Promotional Programs in India

The first TV commercial aired in all the major channels all across India was in the year of its launch, 2006. It resulted in a sales growth of 121.8% in the same period. Nivea India is also an official face care partner of the IPL team Chennai Super Kings. Nivea in its 100 year of celebration is all set to commence a skin care drive which has been titled "100 Years Skin Care for Life" in May, 2011. It is planning a digital mobilization operation with International celebrity Rihanna in Social Media which is expected to make over one billion page reviews per week. With an aim to express their thank ness to the customer, Nivea is organizing a "Thank you" event to celebrate its 100th birthday.

Last Updated on 5/24/2011