Top Fabric Care brands in India

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India has a huge fabric care market. There are different brands operating in the market. The statistics available about the fabric care market in India are somewhat puzzling.

Indian Fabric Care Market

The fabric care market of India can be categorized into the following segments:
  • Mainwash: Detergents
  • Prewash: Softeners, stain removers, and so on
  • Post wash: Whiteners
It is evident that the mainwash category is very big and controls approximately 60%-70% of the entire fabric care sector.

List of Top fabric care brands in India

For majority of homemakers, guaranteeing the comfort of their households is of paramount significance. The top fabric care brands in India always take this into consideration. Some of the popular fabric care brands are mentioned below:

Procter and Gamble

Procter and Gamble is a known name in the fabric care market of India. Procter & Gamble has launched two of its top class detergents – Ariel and Tide in India to fulfill the principal requirements of the families in the country, to be precise removal of stain and dazzling whiteness. The popular fabric care products launched by Procter & Gamble India are as follows:
  • Ariel (Available in two fragrances –Ariel Fresh Clean and Ariel Spring Clean)
  • Ariel Front-O-Mat
  • Tide Bar
  • Tide Detergent
Procter & Gamble is dedicated to making every day of the lives of its customers improved by means of the higher performance of its products and services.

Hindustan Lever Limited (Currently, Hindustan Unilever Limited)

Hindustan Unilever Limited is the biggest FMCG (Fast Moving Consumer Goods) company in India. Previously, it was known as Hindustan Lever Limited. The company was taken over by Unilever, an English and Dutch dual-listed company which enjoys 52% stake in Hindustan Unilever Ltd.
Hindustan Unilever Limited is mostly famous for the Comfort Fabric Conditioner. Comfort is a world renowned brand, which has originated in the United Kingdom in 1969. This fabric conditioner has been invented by HUL to not only revive the garments but also make the user experience that he is protected. The Comfort Conditioner is used to make the garments gentle and perfumed and also preserves the color of the clothing even after a number of washes. As a result, millions of women depend on Comfort Fabric Conditioner throughout the world, which makes it the biggest brand of fabric conditioner in the globe.
Important facts and figures about Comfort Fabric Conditioner
Given below are some key facts and figures about Comfort Fabric Conditioner:
  • The fabric conditioner has posted global sales of more than 750 million Euro or about Rs. 4,500 crore
  • It ranks as the biggest fabric conditioner brand in the world.
  • Comfort ranks as the numero uno in 14 of the 23 nations where it is available.
Comfort is available in two varieties and they are as follows:
  • Comfort Blue
  • Comfort Lilly Fresh
Hindustan Unilever has newly launched Comfort in the fabric care market of India. Despite the fact that the brand was commenced in the beginning of 2008, lately the brand started making its presence in the media. Other popular laundry detergent products of HUL include Rin, Surf and Wheel.


Marico is a major company in India, offering consumer goods and services in the segments of beauty and health. It is headquartered in Mumbai. The company is famous for its Revive fabric whitener.

Jyothi Laboratories Ltd.

Jyothi Laboratories Ltd is headquartered in Mumbai. It had earmarked a significant amount of money to take over a number of regional fabric care brands. A major Fast Moving Consumer Goods Company in India, the assets of the company have been valued at Rs. 800 crore. From the time of its inception, Jyothi Laboratories has been aiming small regional brands in the pre and post wash segment of the fabric care market in India. Jyothi Laboratories has been involved in exploring brands which may turn out to be countrywide brands in due course.
The flagship brand of Jyothi Laboratories has been Ujala and it has chosen sports icon Sachin Tendulkar as its brand ambassador to generate additional sales. In the 2011 Cricket World Cup, Jyothi Laboratories Ltd. purchased a number of commercial spots and gained significant yield from the tournament.
Previously, Jyothi Laboratories had taken over Ruby and Morelight - two fabric whitener brands (both of them were taken over at under Rs 20 crore) and has enhanced the sales of these two brands. With the help of these takeovers, Jyothi Laboratories has come up as a market leader in the segment of fabric whitener and the company is enjoying approximately 72% share in the segment, piloted by Ujala, its flagship brand.

Godrej Consumer Products Limited

Godrej Consumer Products Limited is famous for its fabric care brand Ezee. Genteel and Ezee are the two brands launched by Godrej Consumer Products Ltd. in the liquid detergent category that are competitors of Surf Excel manufactured by Hindustan Unilever Limited and Safewash manufactured by Wipro.


Nirma is a major player in the Indian fabric care market whose forte lies in detergents and soaps. Nirma offers the following types of products in the fabric care segment:
  • Nirma Washing Powder
  • Nirma Detergent Cake
  • Super Nirma Detergent Cake
  • Super Nirma Washing Powder
  • Nirma Popular Detergent Cake
  • Nirma Popular Detergent Powder
Other than these products, the company offers the following products and services:
  • Linear Alkyl Benzene
  • Soda Ash
  • Edible & Industrial Salt
  • Packaging
  • Sulfuric Acid
  • Alpha Olefin Sulfonate
  • Single Super Phosphate
  • Glycerin
  • Injectables
  • Infusions
  • Medical Disposables
  • Critical Care Products
The company is headquartered in Ahmedabad, Gujarat.

Karnataka Soaps & Detergents Ltd

Karnataka Soaps & Detergents Ltd is a company which is owned by the government. It ranks as one of the leading manufacturers of sandal soap and sandalwood oil in the world. The headquarters of the company are located in Bangalore. The popular products of Karnataka Soaps & Detergents Ltd. include incense sticks, Mysore Sandal Soap, detergents, talcum powders, and sandalwood oil.

Henkel India Ltd

This company was previously called as The Calcutta Chemical Company Limited. The company is headquartered in Chennai. It makes and sells a variety of cleansers, detergents, hair care and cosmetic products. The popular fabric care brand launched by Henkel is known as Henko. Other products of Henkel India include Fa, Pril, Neem toothpaste, and Margo soap.

Reckitt Benckiser India

Reckitt Benckiser India Ltd is a competitor in the fabric care market of India. It is famous for Vanish, a popular detergent brand which removes all types of stains from clothes which the other detergents cannot remove. It was launched in 2005 and relaunched in 2010 with a stronger formula.

Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting, a division of Western India Products launched Wipro Safewash detergent in 2004. Safewash is a liquid detergent particularly for woolen garments. It contains neem which is believed to get rid of bacteria and maintain garments in spotless condition.

Last Updated on April 29, 2015