Top Household care brands in India

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About household care industry in India

Household Care industry mainly comprises of the products, which we use in our daily life to take care of our household. These items include air freshners, dishwashing products, chlorine bleach, insecticides, polishes, laundry care, toilet care, surface care and varied other products. Growing urbanization along with increasing awareness about home hygiene among the inhabitants of India has led to the huge growth of the home care products.

Among the different household care products, insecticides and laundry care leads this industry in India. During the last year toilet as well as surface care products grew impressively though.

List of Top Household care brands in India

This competitive household care market of India has been captured by many national and international home care brands. Apart from blurring the quality differentiation between the domestic and foreign brands, the historical presence of these household care brands in India have narrowed down the price gap between national and international home care products. The domestic players involved in this category of business made it happen through providing quality products, good customer service, loyalty as well as successful local marketing. Some of the top household care brands in India are as follows:

Amway India Enterprises

Amway India, a subsidiary of the U. S. A. based Amway Corporation has reached almost every Indian household through their varied home care products. Covered with “100 % Money Back Guarantee”, each and every Amway household care products are known for meeting the needs of the modern households by providing complete cleaning. To name a few of their home care products are:
  • Apsa - 80
  • Car Wash
  • Dish Drops
  • Leather & Vinyl Cleaner
  • LOC High Suds
  • Pistol Grip Sprayer
  • Prewash Liquid
  • Pursue
  • SA8 Gelzyme
  • See Spray
  • Silicon Glaze
  • Turret Top Closure
  • Zoom

Godrej Consumer Products Limited:

Being one of the leaders in the household care market, Godrej specializes in both home care as well as personal care products. Starting from soaps to detergents, beauty products to insecticides, this brand offers all. Some of the renowned products of this company, which are widely used across the country, are as follows:
  • Cinthol
  • Ezee
  • Fairglow
  • Good Knight
  • Hit
  • Jet

Hindustan Unilever Limited:

Hindustan Unilever Limited or HUL is said to be one of the biggest home care brands in the country of India. This brand offers an array of products starting from different kinds of FMCG (Fast Moving Consumer Goods) to water purifiers. Names of some of their well known products are given below:
  • Fair & Lovely
  • Lakme
  • Lifebuoy
  • Pureit
  • Rin
  • Surf Excel
  • Vaseline
  • Wheel


This domestic household care brand of India is known for manufacturing detergents, soaps, soda ash and many more home care goods, which even include various types of personal care products. The detergent named as “Nirma” marketed by this home care brand has touched around 8, 00, 000 tonnes that is world’s one of the hugely sold volumes.

Procter & Gamble

This fortune 500 company is of American origin. Known since years back, some of the products related to household care that are largely used by the people of India are provided below:
  • Ariel 2 Fragrances
  • Ariel Front – O - Mat
  • Head & Shoulders
  • Pampers
  • Pantene Pro V
  • Tide Bar
  • Tide Detergent

Reckitt Benckiser:

Specialized in surface care and laundry care, Reckitt Benckiser brand is mostly famous for the home care related products, names of some of which are mentioned below:
  • Colin
  • Dettol
  • Easy-Off Bang
  • Harpic Power
  • Lizol
  • Vanish Shakti O2
In addition to the introduction of small sized pack of Vanish at low price, the re-launching of Harpic Power in the year 2006 with the new Opti Thick formula made this company boom. Inclusion of Vanish Crystal Whites during the month of November in 2007 in their list of laundry products even contributed to the overall growth of this brand.

Last Updated on May 5, 2015